General Registration Closes 5/13!
MIT Sloan CIO Symposium - Inventing Your Future: Accelerating Success Through Technology, May 20, 2015

Cashing in on Your Data

Large-Scale Digital Experiments

 

Agenda Highlights

 


In this Issue...
  • Cashing in on Your Data 
  • Welcome Diamond Sponsor Hewlett-Packard
  • The Future (and Potential) of Large-Scale Digital Experiments
  • Welcome Diamond Sponsor MarkLogic
  • Is Your C-Suite Digital Ready?
 

 

Last week, we talked about good problems to have. More good problems this week! During the second afternoon breakout, we'll choose between four sessions that are focused on leadership, digital workplace, data monetization, and data science. In this newsletter, we'll briefly discuss the last two. 

 

The 2015 Program is Now Available!

Back in the 1950s, Bob Merrill wrote the hit song, "How Much is that Doggie in the Window?" Today, metaphorically speaking, that doggie in the window is your data! Others see that you have data, and look at it longingly. If only it were for sale! Can you safely make your data available to others and reap some extra revenue? The panel, "Cashing in on Your Data" will discuss how CIOs might be able to do just that.

 

Why are data scientists soooo sexy? You may think that data science is all about statistics, algorithms, massive datasets and machine learning, but that's just the tip of the iceberg. Data science is also about running large-scale experiments to surmise every intimate detail about how you walk, talk, look, feel and vote. Norbert Wiener, Professor of Mathematics at MIT, once said that, "Progress imposes not only new possibilities for the future but new restrictions." Understanding the opportunities and challenges inherent in "Big Data" experiments that leverage modern analytics is the topic of this the breakout "The Future (and Potential) of Large-Scale Digital Experiments.

Bring a Friend and Save!

These are just two of four sessions running simultaneously at the 2015 MIT Sloan CIO Symposium. Can't be in two (or more) places at once? Bring a friend! If two (or more) people register now through May 13 at full price, we'll refund 50% on each ticket!  Just send an email to rebates@mitcio.com with the names and order numbers. (Rebate requests must be received by May 20. Please allow up to 14 days for processing.) 

Are you interested in attending the Cloud or Healthcare Panel at lunchtime? These breakouts have limited capacity, and if you don't register soon or haven't indicated your preference, you might not be able to get a ticket. Register now, and avoid late fees!

 

To check your session preferences if you're already registered, follow the instructions here.

Cashing in on Your Data

 

In a digital economy, data (and the information it produces) is one of a company's most important assets-an asset companies are increasingly turning into a revenue stream. What types of data, whether generated from existing products and services or created from digitization, best lend themselves to monetization? We will explore the opportunities and challenges companies face when implementing data monetization strategies. We will also discuss the capabilities and skills needed for successful monetization.

 

Barbara Haley Wixom, MIT Sloan Center for Information Systems Research will moderate the panel including:

Barbara Haley Wixom Thomas Bayer Steve Emmerich Colin Mahony Don Stoller
Barbara Haley Wixom Thomas Bayer Steve Emmerich Colin Mahony Don Stoller
Welcome Diamond Sponsor HP

The MIT Sloan CIO Symposium is proud to welcome HP as a Diamond Level sponsor for 2015! HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. Find out more at www.hp.com.

 

The Future (and Potential) of Large-Scale Digital Experiments

 

We are on the brink of a revolution in our understanding of human behavior, in part driven by a newfound ability to design and analyze complex social experiments at population scale. But digital experimentation is much more than just technology and analytics-it creates a powerful tool that helps us understand how to create influence over changing behavior on a broad scale through peer-to-peer interaction and communication. This session will focus on the mechanics and ethics of cheap, rapid, digital experimentation at scale, the implications for managers as well as workers, the benefits as well as the costs, and how organizations may use experimentation to understand the implications of different business strategies and public policies.

 

Prof.Sinan Aral, PhD '07, MIT Sloan will moderate the panel including:

Sinan Aral Karim Lakhani David Rose Narinder Singh Zeynep Ton
Sinan Aral Karim Lakhani David Rose Narinder Singh Zeynep Ton
Welcome Diamond Sponsor MarkLogic

The MIT Sloan CIO Symposium is proud to welcome MarkLogic as a Diamond Level sponsor for 2015! For more than a decade, MarkLogic has delivered a powerful, agile and trusted Enterprise NoSQL database platform that enables organizations to turn all data into valuable and actionable information. Organizations around the world rely on MarkLogic's enterprise-grade technology to power the new generation of information applications. Find out more at www.marklogic.com.

 


Is Your C-Suite Digital-Ready?

How does your C-suite rank on the 10 most critical leadership capabilities enabling digital transformation? Use this online assessment  by May 15 to find out instantly, and you'll contribute to aggregated data to be shared at the Symposium.

Cordially,
Lindsey Anderson, Chair
info@mitcio.com
 The MIT Sloan CIO Symposium is organized by:

MIT Initiative on the Digital Economy MIT Sloan Boston Alumni Association MIT Center for Information Systems Research
MIT Initiative on the Digital Economy
MIT Sloan Boston Alumni Association
MIT Sloan Center for Information Systems Research

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