The Member Showcase winner for June was Assisting You owner and creator,
Barbara Lowe. Barbara has a background in marketing and advertising spanning over 17 years. With a Diploma in Advanced Social Media & Digital Marketing, she is able to take businesses to the next level by connecting them to potential clients and customers online, using social media.
Here is what Barb had to say:
Tell us a little about yourself?
In a personal sense? I love new experiences. I love tasting different foods and wine, travelling and experiencing different cultures. I love learning new things and finding out that I'm wrong. I love roller coasters and drum circles, smelling flowers and Astrology. I love big city life and small town people.
What do you do?
I help small businesses get a leg up on their competition by using social media. I create and implement a social media marketing strategy to help build brand awareness, credibility, reputation and customer loyalty, which ultimately leads to more customers.
How and why did you get involved in your industry?
I have a background (and a love) for marketing and advertising. A few years back, I saw that many small businesses didn't have a social media presence. The ones who did were at a huge advantage and customers were loving the engagement and feeling like they mattered to business owners. I saw an opportunity to help level the playing field so I took some extra courses on social media and digital marketing and started Assisting You.
Who is your ideal client?
My ideal client is a business owner and understands the importance of connecting with current and potential customers or clients online to build their business, but doesn't have the time/knowledge/desire to do it themselves. They don't have to have any social media experience or even worry about creating content, Assisting You handles everything.
What advice do you have for fellow women in business?
Don't try to do it all. As women, we often feel that we have to do everything ourselves, that we shouldn't ask for help. The best way to succeed is to do what you do best and outsource the rest. The first thing I did when starting my business was contact MDBWA member, Jean Priest, of Archer Bookkeeping to handle my finances because I don't have the time, knowledge or desire to do it properly.
What is the hardest obstacle you have had to overcome in business?
The hardest obstacle I've had to overcome is myself; fear of not being the best or not being perfect. I took a Bob Proctor course and learned that it's called the Terror Barrier. Tough decisions trigger a fight or flight response. When you recognize this, you can push through them and achieve success.
What is your favourite part of what you do?
My favourite part of the job is researching a new client. It's important that I learn as much as I can about their business to become their online voice. I also really enjoy creating the graphics for posts.
What is your definition of success?
Referrals. When someone refers me to a new client, it means they trust that I can take care of their friend, colleague or family member in a professional manner. I take that as the highest compliment.
What is one thing that you have done that you are proud of that most people don't know you've done?
When I was starting Assisting You, my best friend of over 30 years had a baby after years of trying. I was crazy busy with writing a business plan, attending networking meetings, making connections and trying to figure out exactly what my business was and how to juggle everything without going insane. My friend had out-of-town elderly parents, no friends close by and her husband was working. I drove 2 hours to her house and back, one day every week, for the first couple of months to help with chores, meals, let mom sleep and sing to that miracle baby. Hmm, maybe I'm not actually "proud" of this, as much as I was honoured to do it.