A big part of building a long-term, sustainable brand is bringing customer back time and time again. It's been covered many times before here on the Shopify blog and elsewhere, but it's almost always less expensive to get a current customer to purchase again than it is to always find new customers.

In a recent survey from Dotcom Distribution  they found that 52 percent of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging.

In that same study, Dotcom also found that nearly 4 in 10 consumers would share an image of a delivery via social media if it came in a unique package.

"The value of premium packaging extends far beyond the customer experience into residual marketing effects. The experience goes beyond the online order to when the customer actually opens the beautifully wrapped package and shares that experience across social networks. That act of online and social recommendations drives loyalty from your customers and promotes brand awareness." - Maria Haggerty, CEO of Dotcom Distribution

Fundamentally, people like sharing great experiences. Going back to our TrunkClub example, if you do a search for "TrunkClub Unboxing" on Google, you'll find thousands of blog posts, images and videos. Each one of those pieces of content were created by a customer, further helping TrunkClub get their name out there to more people, along with valuable back links to help improve their SEO.