Spring Newsletter 2015

News and Events
from HEEF

Our mission is to embrace life's challenges through cancer research and real estate education.


Ready, Set, RUN! 
Team Eisenberg Kicks Off Running Season at the Cinco de Miler


It's a race!  It's a fiesta!  It's the Cinco de Miler, Chicago's only 5-mile road race.  On Saturday, May 9, Team Eisenberg kicked off running season with a bang.  The Cinco de Miler was the first of three sponsored races that Team Eisenberg will participate in to spread awareness for HEEF and its important work in the field of gastrointestinal cancer research. 


Team Eisenberg members will also run the Rock n Roll Half Marathon on July 19, 2015 and the Hot Chocolate on November 1, 2015.  Their VIP Experience includes perks like packet pick-up, gear check, fun swag, and a runner reunite with refreshments.  


Or, our runners can choose their own adventure - any race, any sport, anywhere.  Whether it's a 5K or a marathon, the foundation offers free registration and other great benefits in exchange for runners' commitment to raise funds and awareness.


Team Eisenberg has raised over $100,000 so far. With their personal challenge, our runners race for survival and to honor all those whose lives have been impacted by GI cancers, including cancers of the pancreas, liver, stomach, colon, esophagus, gallbladder, small intestine and rectum.  If you or someone you know is interested in being part of the team,  please click here

Conversations about Colorectal Cancer


Did you know that March was Colorectal Cancer Awareness Month?  On Saturday, March 7, the Foundation did its part to advance awareness by sponsoring Conversations about Colorectal Cancer at the Lurie Comprehensive Cancer Center of Northwestern University.  At this event, colorectal cancer patients and their families were invited to network with other patients while learning about new treatments, clinical trials and survivorship.  The program was chaired by Dr. Mary Mulcahy, a Northwestern Medicine oncologist and member of the Comprehensive Cancer Center.  It was free and open to the public.  

Getting the word out about prevention is critical to saving lives.  The second leading cause of cancer deaths for both women and men in America is colorectal cancer according to the Centers for Disease Control and Preventions (CDC). Healthcare experts agree that this is largely due to a lack of public awareness about prevention. With regular screenings, colorectal cancer can be detected at an early or even precancerous stage, making it treatable and even preventable. 


"I regularly hear that patients think screening wasn't needed unless they already had symptoms consistent with colorectal cancer, but this is simply not the case," said Dr.  Mulcahy in this press release .   "Colorectal cancer can be present for a long time before any symptoms are detected."

While the most effective method of prevention for both men and women is regular screening, here are a few  tips that may help prevent this dangerous cancer: 
  • Exercise regularly
  • Reduce alcohol consumption
  • Increase dietary fiber
  • Stop smoking
  • Reduce red meat
  • Increase calcium and vitamin D intake
  • Eat more foods with polyphenols (often found in fruits, vegetables and nuts)

So go for that jog and eat your veggies, but most importantly, schedule that screening with your healthcare provider today.

Fifth Annual Midwest Real Estate Challenge:

Congratulations to Roosevelt University's Winning Team! 



On Saturday, April 11 at the Standard Club, students from four universities competed against each other through a live presentation focusing on "Cap the Kennedy"- a project proposed by Fifield Companies in an effort to establish a more functional connection from Chicago's West Loop neighborhood to the downtown Loop/Central Business District. The Roosevelt team, comprised of five graduate students in real estate, was awarded first place and a $5,000 scholarship, sponsored by Fifield Companies, for the school.  The team's proposal titled The Landing, is a mixed use, entertainment, commercial and tech incubator concept. The team presented a thoughtful and well-planned elevated pedestrian area that includes parks and green space, restaurants and retail, entertainment venues, a tech incubator/school as well as a four-seasons glass enclosure for year round enjoyment, all to better serve the surrounding community.


The student teams acted as individual development companies responding to a Request for Proposal from Fifield to joint venture and execute the proposed "Cap the Kennedy" project. While several iterations of Fifield's plans have reached the public domain previously, submitting teams were expected to embellish upon the proposed six-block cap by incorporating their own vision for the project.  A panel of distinguished judges, including: Steve Fifield, Chairman of Fifield, Randy Fifield, Vice Chairman of Fifield, Mike Laube, Principal of Laube Companies, and Alan Schachtman, Executive VP of Fifield awarded Roosevelt University, for the third time in a row, with the best overall plan and the University of Illinois in Urbana-Champaign with honorable mentions.


"The students of Roosevelt University proposed the most economically viable and most complementary plan to the unique uses of the surrounding site," says Randy Fifield, Vice Chairman of Fifield. 


The initiative was designed to provide students with a hands-on opportunity to apply what they are learning in their university courses to the real working world of real estate. Through the challenge, students had the opportunity work along side qualified mentors and industry leaders as they were tasked with real projects on the forefront of Chicago real estate. 





RAFFLE - Get your ticket today!

Job Opportunities:
Mark your calendars:
June 25 @ Declan's Irish Pub

Highland Park Fourth of July Parade
July 4

July 19 - Cheer with us! 
October 6


November 5-6

We Can't Do It Without You!

Because of your generous contributions, we are able to fund cutting-edge cancer research and real estate education programs.  To continue this work, we rely upon the time and talent of our volunteers and the financial support of individual and corporate donors.


Get Involved! 

Contact us if you are interested in participating in the important work that we do.


All donations are tax deductible and 100% of your gift goes to the organization.  Consider a tribute gift in honor or in memory of a loved one.


Sponsor an event! 

Sponsorship opportunities are available for the Annual Dinner, Eisenopoly,  and Career Day.  What a great way to market your business and support an important cause! Contact us for more information.


Spread the word!

Tell your friends and family about HEEF! Follow us on your Facebook, Twitter, and LinkedIn.


Like us on Facebook Follow us on Twitter View our profile on LinkedIn 


Support Team Eisenberg!

Not a runner?  No problem!  You can still make a gift to support the team, cheer from the sidelines and help us spread the word about the program.