Drug sampling is one of the most effective and powerful tools in the pharmaceutical marketing environment. However, with reduced budgets and a decreasing sales force, it has never been more critical to expand these efforts with an integral mix of multi-channel marketing. In addition, learn how the effects of Patient Assistance Programs, patient adherence, and medical education relate to the success of your sampling strategy.

Join us for our 7th year event and take away key strategies and methods to increase your bottom line!

NEW TOPICS FOR 2011!

• Sampling Strategies Combined with the Proper Medical Education Increases Successful Results
  Encouraging HCPs to reach out to patients on a regular basis ensures that your marketing efforts don't end with the drop-off of a distributed new drug sample. The more educated the patient , the more they are to understand the true benefits of the drug program, stick with it, and reach desired results.

• Ensuring Patients Stay on the Drug after the Sample Period
  Acknowledging the resistance to taking a new product is half the battle to ensuring that patients stay on the drug after the sample period. Providing methods for coping with the negative stigma that surrounds medication usage is as equally important as identifying financial and cultural barriers and getting to know the patient - their lifestyle, attitude, their knowledge about the drug, and their motivation level for a successful treatment program stemming from the sample.

• Credentialing, Sales force Access (and Sample Access) to HCP's and Medical Facilities
  Why is proper certification more critical today than ever before?  How are new stringent regulations for access affecting the success of your sales force and sampling program initiatives?

PLUS:

Don’t miss the case study, “Meeting the Needs of Uninsured Patients through a Medication Assistance Program - One Academic Medical Center’s Experience,” led by Julie Gottleib, Assistant Dean of Policy Coordination at Johns Hopkins University School of Medicine.

Register now by calling 1-866-207-6528, emailing your registration to register@exlpharma.com, or by visiting us online at www.exlpharma.com/sampling. Please use code P743PMN1.

Sponsored by:

For more information on the available sponsoring and exhibiting opportunities,
please contact Steve Decker at 212-400-6234 or sdecker@exlpharma.com