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Find Your Best Marketing Mix
Feel like you can't keep up with trends in social media? Not sure what to include in your press release? Are you seeking new ways to reach your audience? With as many marketing and communication tools at our fingertips as there are today it is understandable to feel overwhelmed by the options. A review of traditional as well as digital marketing strategies and tactics will be discussed, and we will outline time saving tips and measurement tools plus provide best practice tips, so you can piece together a marketing mix that will best fit your brand and your budget. Bring your questions and your best practices to share with the group.
This topic will be presented by Benchworks, a full-service marketing firm based in Chestertown on the Eastern Shore of Maryland.
Profile Forms: How to sell your business in two pages or less
"Profile Forms" have been recognized as a "best practice" in marketplace collateral. They are the only handout allowed at many tour trade industry events (American Bus Association and the National Tour Association) but are also being used in many other ways and for other markets. Prospects and clients who receive the forms gain an insider's knowledge of your business and learn how to better utilize your product. The newest styles of profiles include segment specific information and are often adapted to highlight a special opportunity, include in a press promotion or support an e-communication. This lively seminar will explore how to develop a winning profile form, how to adapt your message for various markets and how to maximize your outreach using this simple form of communication.
Wendy Kelman is regarded as a leader in tourism sales & marketing. She has successfully sold destinations, attractions and accommodations to tour operators, meeting planners, corporations, associations, and other buyers. In 2007, Wendy opened WDKMAPS which specializes in the management of strategic outreach projects for tourism and hospitality clients. In addition to consulting, Wendy serves as an adjunct Professor at Prince Georges Community College where she teaches Hospitality Sales & Marketing and Convention Management
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