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Write to be Heard
Writing Strategies and Tips from TechScribe Communications


In this February 2012 Issue
The Power of Visualization and Infographics
Quote of the Month
More Infographics on Visual.ly
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Words are important. Choose yours wisely. The Visual Thesaurus is a great tool for selecting the perfect words for every situation.
Visual Thesaurus Banner  
Words Commonly Misused
Words
Allude (Verb) - Suggest or call attention to indirectly; hint at.

Example: The closing keynote speaker alluded to the theme for next year's conference.

Elude (Verb) - Evade or escape from (a danger, enemy, or pursuer), typically in a skillful or cunning way.

Example: The traffic reporter suggested to take an alternate route to elude congestion on the freeway.
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Greetings!
 

Slideshare is one of my favorite social media channels. I like the fact that you can share presentations, documents and PDFs. It also allows you to connect with others, while getting the word out about your organization and you can expand your network.

 

Each year Slideshare publishes the Slideshare Zeitgeist, an overview of the most favorite and popular presentations, along with the hottest tags, most used presentation formats and so on.  

 

One point noted in the zeitgeist is that visuals are being used in presentations more, perhaps because they engage an audience better than words do. So in this issue, we've shared a few resources and information regarding infographics.  

 

Got thoughts, questions or ideas? We'd like to hear from you, so please forward your input to enews@techscribecommunications.com

 

Word Count: 300

 

Approximate time to read: about 2 minutes

Pam May
Editor/Publisher
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The Power of Visualization and Infographics

The elements that make information and data compelling and appealing are infographics, a blend of creative text and images regarding topics or subject matter that captures audience attention and interests. As a writer or reader, infographics make it easy to understand and relay complex concepts. Through their use, we can successfully navigate the deluge of statistics and data encountered daily, by way of email, the web, presentationsInfographics 2.2012 and other means.

 

In order for infographics to resonate with a reader's intellect and preferences, a picture's meaning must express a thousand words and perhaps more. In the best of situations, words and pictures work in hamony to effectively communicate the meaning of expressions.  

 

There are various types of infographics including: graphs, tables, diagrams, charts, maps and timelines.

 

Here are a few free visualization tools to explore and create infographics. These will allow you to enliven reports, documents, websites and more:  

 

Stat Planet - Generate interactive maps and visualizations 

Creately - Derive rich diagrams 

Many Eyes - Upload data and visualize it 

Hohli - Produce beautifully designed charts 

Wordle - Give words greater prominence 

 

I created the word cloud featured in this article using Wordle. Need assistance in developing content to support your infographics? TechScribe can help you develop relevant marketing communications and other documents to engage your audience. Want to learn more? Give us a call at 510.891.1981

 

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Quote of the Month

"Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell."

~ William Strunk Jr. in Elements of Style

More Infographics on Visual.ly

Visual.ly is a great site to browse infographics and upload some of your own. Soon, Visual.ly users will be able to access the Labs section to create their own infographics. For now, Visual.ly has the 'Twitterize Yourself' application which uses data from your Twitter account to compile a tailored infographic. Check out TechScribe's results below and follow us @TechScribecom.

visual.ly's twitterize yourself results
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