I went to see Arthur Miller's wonderful play, "Death of a salesman" the other night.
As Willie Loman trudged home carrying those huge sample cases, I thought of how different our world is today.
With a tablet computer, a sales person has a 'pocket army' to help them sell.
Industrial companies have found they can show huge machines at work, in relevant situations. Smith Drill bits is demonstrating how their new drill bits cut through rock. Eaton corporation lets salespersons show 3D models of products, display the entire catalog and place orders.
At a recent virtuoso travel show a thousand vendors have five minutes to pitch a thousand travel agents, in a speed dating format. Two years ago it was all done with brochures and flip charts. As you can see on the left, now just about everyone does it with an IPAD.
Get your salespeople a 'pocket army!"