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Perks is finally easing into the summer after completing the trifecta of NYC biggest tech events in the spring, running from Business Insider's Startup 2012, to Internet Week, and culminating at TechCrunch Disrupt! Though May has been rainy and dreary keeping us inside, we have some exciting projects on the horizon, churning out new concepts and re-imagining user experiences for our clients. Here's to a sunny June...and maybe even catching a few rays during the weekend!
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Rapid Ratings Earns "Innovation of the Year" Award
Following the heavy scrutiny that Standard & Poor's, Moody's, and Fitch have come under in recent years, our client Rapid Ratings couldn't have chosen a better time - and they haven't been taking a back seat! For their leading work in advancing the field of credit risk management, Rapid Ratings was awarded as Energy Risk Magazine's Innovation of the Year.
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 Building a Brand-Centric Business Strategy
Creating a brand centric business strategy is an often overlooked yet critical for the success of any start-up venture. Many entrepreneurs tend to dismiss brand-building as expensive and unnecessary in a business' early stages, but could have repercussions down the line coming from market changes, competitors, and even within the company's own internal culture. Taught by our very own Lauren Perkins on Wednesday, June 6th at General Assembly, this new course will teach you how to determine a business strategy while keeping a consistent brand identity.
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 Bit.ly's Shortened Links Now Termed "Bitmarks"
Many know link-shortening service Bit.ly for its popularity within the Twittersphere, however the company just rolled out a new spin on their old brand. Bit.ly now provides users a timeline of past bitmarks, essentially creating a social feed from which users are able to organize, share, name and denote. And if these changes haven't created enough of a mark, Bit.ly also just launched a brand new iPhone app!
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Dragon Drive Adds a Voice-Controlled Platform to Your Car
Do we smell a solution to the texting while driving conundrum? Nuance has recently introduced the "Siri of Automobiles", allowing drivers to listen and respond to text messages and emails using only their voice. More recently, both Ford and Intel announced their vision for the connected car, from in-car applications to crowdsourced traffic information. Nuance has yet to announce its vehicle manufacturer partners, but anticipates configuring Dragon Drive into vehicles by this summer.
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To All Small Businesses: Consult Your Team Before Your Customers
While we often feel it necessary to spend hours upon hours conducting lengthy research studies with our consumers to best understand how to market to their needs, Jennifer LoBianco of 8Fold Integrative Creative Works advises small business owners to be less hasty in the leap to external strategies. Internal auditing, or colleague-based research, has often yielded useful starting points that greatly decrease time spent researching in the field.
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Required Reading: Lauren Perkins General Assembly's new blog series, Required Reading, asks GA instructors to recommend books, websites, and other resources that have helped them become experts in their fields. Read more to find out the books and resources Lauren recommends. |
Young Entrepreneur Council: 10 Tricks for Startups Trying Out Marketing Stunts
What's a fun paid marketing stunt that's worth the cash for small-but-savvy startups that might not have huge budgets?
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We are a digital brand consultancy.
Our clients rely on us to distill and simplify the complex business landscape endemic in the digital age. Perks Consulting provides strategy, design & development for tech-start ups and consumer brands. We partner with companies to ensure their brand, product, and marketing endeavors align. ALL roads must lead to delivering a seamless, relevant and impactful consumer experience.
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