1. I ncorporate Small Business Saturday into Your Bigger Holiday Marketing Campaign

Make a point of including Small Business Saturday in your plans for the season.

Create a Special Offer

This is a great day to rally your customers and attract new ones by enticing them with special offers like a one-day, time-bound coupon or a free sample. 

3. Market Your Business with Free “Shop Small®” Resources

American Express, who founded Small Business Saturday in 2010, offers a number of free marketing materials to help your ride the wave of participation and promote your involvement. 

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