Digital One of top 3 Drivers of Growth for PR
72% of PR agencies and managers polled say digital is driving their growth, increasing results and raising revenue. However, there's one big drawback: PR and marketing practitioners lack the digital skills needed for success today.
Even the "digital natives" graduating from colleges and universities lack the business applications and skills required. It's not enough to be able to do Facebook and Twitter on a personal level. Digital strategy and implementation in a business environment is vastly different and most schools are not yet teaching these vital skills.
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