In The Know
The Weekly Newsletter of The Jefferson County Chamber of Commerce   



June 8, 2018
Today's Featured Video

The 40 Percent Rule
Overcoming Mental Barriers by Exerting Your Will

You are capable of more than you think you are. In fact, when you think you've hit a wall or you think you can't do anymore, you've probably expended only a fraction of your overall resources. According to Jesse Itzler, author of Living with a SEAL: 31 Days Training with the Toughest Man on the Planet , "...when your mind is telling you you’re done, you’re really only 40 percent done," because that's when your physical will takes over. click on the video to hear more on Itzler's experience and the advice he has to offer.
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Modern Marketing 101:
4 Reasons Why You Should Keep Your Social Media Marketing In-House
There are many resources and companies who will gladly take on your social-media marketing duties. These companies are incredibly useful resources, especially given the time commitment involved in handling your own Facebook, Instagram, Snapchat, and/or Twitter feeds.

However, in this week's edition of Modern Marketing 101,Bob Van Rossum of Business 2 Community considers four reasons why you may want to keep your business' social-media marketing in-house.

Our previous Modern Marketing 101 installments are linked below. We encourage you to print, save, and add these articles and resources to your social-media marketing manual:

  • Adweek enumerates five social-media advertising mistakes that are easy to commit, along with suggestions for avoiding them.
  • DMN outlines six social-media strategies for increasing your exposure reach during the summer.
  • HubSpot offers the Ultimate Guide to Instagram Marketing.
  • Jayson DeMers of Forbes delineates seven hard truths about social-media marketing.
  • IGV lists four reasons why your business should seek video endorsements for your products.
  • This Forbes article explores 13 content-marketing strategies to choose from, along with advice from entrepreneurs and business leaders who have been successful in differentiating their brands by creating unique and exciting content.
  • This article from Entrepreneur provides several thought-provoking pointers on how to collect data from your customers without being creepy, along with tips on how to make privacy policies less invasive.
  • PCMag explains how you can have online charisma without crossing any lines.
  • In an interview with Forbes, Elena Hansen of SWIM Social recounts how she has effectively pushed her voice to the top of the pack.
  • A Clutch.co survey asks small businesses how they are using social media in 2018.
  • Here's another great guide to a popular social-media platform: "Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat."
  • Forbes magazine gives an overview of digital marketing trends in 2018.
  • Finally, here's an article about Facebook marketing strategies and another about the mystifying world of hashtags: "Effective Facebook Marketing Strategies for 2018" by The Balance and "How To Use Hashtags On Every Social Media Network" by Sprout Social.
Member Morsels
Remember to visit individual member websites by clicking on the business name or logo.

32nd Annual Holy Trinity Greek Festival
The 32nd Annual Holy Trinity Greek Festival is right around the corner. Featuring traditional Grecian foods and pastries and live music, the festival will be held Tuesday, June 12th, through Friday, June 15th, from 11 a.m. to 9 p.m. at 300 South Fourth Street in Steubenville. The festival has numerous opportunities for you to advertise your business, getting your name in front of more than 600 prospective customers. To view the menu, click here . For more information, please visit the festival's website here and its Facebook page here .
2018 Dean Martin Steubenville Hometown Celebration
The Steubenville and Jefferson County Visitors Center has all the information you need for a summer filled with fun. On Saturday, June 16, 2018 is the Dean Martin Steubenville Hometown Celebration. Click here for a full schedule of the day's events, including the schedule for the Dean Martin Festival itself.
Ribbon Cutting/Open House
Susan Costantini, LuLaRoe Clothing
Saturday, June 9th, 2018
12 p.m. to 4 p.m.
735 Longvue Drive, Wintersville, Ohio

LuLaRoe - Susan Costantini i s pleased to announce the Grand Opening of a new home-based business in Wintersville. To celebrate this event, an open house, featuring the LuLaRoe clothing line, will be held on Saturday June 9th,   at 735 Longvue Drive. The Open House will be  from 12 p.m. to 4 p.m . Miss Costantini will have women’s clothing (dresses, leggings, tops, tunics, and skirts), as well as girls' clothing (leggings and dresses). Also available will be items from the LuLaRoe Collection of Disney dresses, leggings, and tops. New customers are welcome. Prizes will be available to all in attendance. For more information, please contact Susan Costantini at 740.275.2543 or by emailing here .
SAVE THE DATES! The Happy Fair returns! From August 14th to August 19th, the 2018 Jefferson County Fair will be held in Smithfield, Ohio. Featuring food, fun, and merriment for all ages, there are also plenty of opportunities to get your business involved in the festivities. The information on this year's fair can be found at its website and on its Facebook page .
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Deadline is Wednesday at noon.
Coffee and Connections
Wednesday, June 13th, 2018
8 a.m. to 9 a.m.
4152 Sunset Blvd
Steubenville, OH 43952
Fees/Admission:
$10.00 per person; $12.00 invoiced
Please RSVP by May 7th. Call 740-282-6226 or email   here .

Join us at Manfred's Lounge & Catering for Coffee & Connections, a monthly networking event sponsored by the Jefferson County Chamber of Commerce. After a delicious hot breakfast, each attendee gets the opportunity to give a brief "commercial" for their business or organization and distribute business cards, brochures, coupons, or other promotional items. Don't forget to bring your business cards to enter the door-prize drawing.

"Member Orientation" will immediately follow at 9:15 a.m., new and old members welcome. Learn about the latest Chamber programs and how to get the most from your dues investment. No charge and you need not attend Coffee & Connections.
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Jefferson County Safety Council Luncheon
Eastern Gateway Community College
Founder's Hall - Ground Level
Lunch catered by  Manfred's Lounge & Catering
Wednesday, June 20th, 2018

11:30 a.m. Registration & Lunch
12 p.m. Presentation

$15 Per Person

Speaker: Erica Lyon, Agriculture & Natural Resources for Ohio State - Jefferson County Extension Office

Topic: Backyard Nuisances - Ticks and Poison Ivy 

PLEASE NOTE

July's First Friday has been canceled because of Fourth of July festivities. We will resume First Friday in August.
To RSVP or get more information on any Chamber event, please visit the Chamber  website  and click on the event you wish to view on the scrolling event calendar. Or print a hard copy by clicking the button below.
Around the State. Around the Country.
Up-to-Date Information from the Ohio and United States Chamber of Commerce
Ohio Chamber Supports
Sweeping Regulatory Reform Bil l

On Wednesday, the Ohio Chamber testified in support of Senate Bill 293, a bill that would require a thirty percent reduction in regulatory restrictions for all agencies in the state of Ohio by the end of 2022.

As employers, you know the burden that regulations cost you, both financially and from a time perspective. The cost of compliance and having the resources to maintain compliance are a massive burden for employers and serve as a barrier to entry for potential entrepreneurs.

The Mercatus Center out of George Mason University conducted a study of the regulatory climate in the state of Ohio. They concluded that there are over 246,000 regulatory restrictions in our Administrative Code, which was far more than all of our surrounding states and put us in line with states such as Illinois and New York.

Read the article in its entirety by clicking   here . 
The 4 Numbers You Need to Know
about the
Administration’s Trade Policies

It’s easy to get caught up in the recent whirlwind of trade policy developments in Washington and lose sight of the bigger economic picture and what it all really means for our country. One day it’s new tariffs on a given product or country, the next it’s retaliatory tariffs from one of our trading partners, and the next it might be a promising breakthrough or a crippling step backwards on NAFTA negotiations.

So let’s cut through all the clutter for a moment and focus on what matters more than anything when we’re talking tariffs and trade policy – and that’s the expected impact on American jobs. How will these policies help or hurt our nation’s workers?

Here are the four numbers you need to know to answer that question.

Read the article in its entirety by clicking   here .
Check out the latest issue of Newsline , the Chamber's quarterly supplement in the Herald-Star!
  The Library Link
 Great Books About Business With Just A Click

Your link to success begins at the library. Each week in "In The Know," 
  you to a business book or magazine that will inspire, teach, inform, or elevate you, professionally and personally. This week's book is:

Business Quiz Book
by
Saurabh Aggarwal

Did you know that crossword puzzles first appeared in the New York World in 1913, and soon became a popular feature in newspapers? Or that Kellogg's as a brand spent $90,000 on advertising more than 100 years ago in 1906, including one $4000-page ad in the July issue of the Ladies' Home Journal ? Or that Apple lured John Sculley away from Pepsi because they wanted him to apply his marketing skills to the personal computer market?

Find hundreds of amazing facts and trivia from the world of business in Business Quiz Book.

View or download the book by clicking here .
Today in History

- June 8, 1948 -

The name "Porsche" was applied to "No. 1," an entirely hand-built aluminum prototype that would eventually become the leading luxury car in the world. Its namesake, Ferdinand Porsche, had been toying with his own design since 1900, when he unveiled his first car at the Paris World's Fair. In 1936, at Adolf Hitler's request, he designed what would eventually become known as the Volkswagon. Hitler had wanted a "people's car" that everyone could afford. Following World War II, during which Porsche designed the Tiger tank along with other military vehicles, he was imprisoned for war crimes. Upon his release, he began work on the Type 356, modeled heavily on his original design for the 1900 World's Fair. It was completed on June 8, 1948, and Porsche the brand became a bestselling luxury vehicle over the next two decades.For more details on Porsche's story, check out this article here .

- 150,000,000 -

The approximate number of American flags that are sold each year. Next Thursday, June 14, is Flag Day. For more information on how to properly display Old Glory, please click here .

Questions about Oil & Gas?
These non-profit organizations are here to help you stay up-to-date on the oil and gas industry
in Jefferson County:

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Contact Us
The Jefferson County Chamber of Commerce
630 Market Street
Steubenville, OH 43952
Phone: 740.282.6226
Fax:  740.282.6285
Get The Information You Need - The Chamber Staff Is Here To Help
Joy Grimm
Accounting & Administrative Coordinator

Contact Joy with billing questions, invoicing issues, to update your company information or to register for an event.

Janet King
Investor Relations Coordinator

Janet will assist you with utilizing your membership benefits, answering questions about member programming or how to promote your business through the Chamber.
Geena Diomedi
Administrative Coordinator

Geena is your go-to for assisting with an Eblast or In The Know blurb, answering questions about the Chamber's social media platforms or getting contact information for other chamber members.

Tricia Maple-Damewood
President

Contact Tricia with suggestions, input or feedback on member programming, how to get involved on a committee or special project or with questions or information about anything related to the Chamber.