BizStarts company Switch ID set to launch crowdfunding campaign in February, partners with MIAD graduate and Monomonee Falls manufacturer
Have you ever flipped the wrong switch in your home or workplace? Multiple times? BizStarts company Switch ID has a simple, durable and great looking solution. Partners Matthias Bollmus and John Schlick formed Napkin Innovations, based in Waukesha, to bring Switch IDs to market through a Kickstarter campaign in early February.
We live in a labeled world, yet one of the most common places in our homes, wall switches, remain largely un-labeled, often leading to wonder, irritation, and frustration. Switch IDs are domed lables that are attached directly to the switch wall plates indicating what the switch does with a graphical picture. A recent MIAD graduate created the graphics which come in two design families - a 2D line drawing version that is easier for some to identify, and a 3D version with visual depth that look great in any home. They are made of an automotive-grade polyurethane that is easy to clean, scratch resistant, and long lasting. Switch IDs will be manufactured and Tailored Label Products in Menomonee Falls.
BizStarts helped Napkin Innovations with a referral to SCORE member Jack Hill for guidance and introductions as well as the business planning tools available through the BizStarts Entrepreneur area of the website.
Napkin Innovations plans to raise enough money through a Kickstarter campaign to set up business operations, pay for IP protection already underway, and get favorable pricing on the first run of the product. For more information, pictures and Kickstarter updates go to Switch ID's website
www.MySwitchID.com.
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