The Digital Health Newsletter by Paul Sonnier
July 23, 2017
Greetings!
A major publisher is interested in a book I’ve proposed on digital health. As is often the case with new authors, they’ve asked for a commitment from me on the number of copies that will be sold. As a social entrepreneur, I’m not in a position to do this, but they do offer a sponsored/branded custom print option. This means that a company or organization would have its logo and information displayed both on the cover and inside the book. Distribution (hard copy/print and digital) will be global, with the top addressable markets of the top professional fields — healthcare, pharma, medical devices, health & fitness, and IT — totaling tens of millions of readers. In addition to the B2B audience, this is also a consumer and student-friendly book, which means that total readership potential is in the hundreds of millions.

My mission is to educate and catalyze digital health, globally. If your company or organization shares this goal, please do reach out to me for more information on this keystone sponsorship opportunity. Note that, due to cost considerations, this is most likely a fit for a large corporation or nonprofit, not a startup or small organization with a limited marketing budget.
Dr. Jay Parkinson, Founder and CEO at Sherpaa, wrote a rather scathing post on Medium about his experience working with a VC, who suddenly fired all of the employees — including the doctors — without notice. The problem with this, as Jay points out, is twofold: Doctors legally can't just stop seeing patients under their care, and some VCs have an unrealistic expectation that all digital health companies will become unicorns (worth more than $1B). While understandably frustrated with what happened, Jay's company is still going strong (minus VC-backing) and he's sanguine about the whole affair, tweeting: "Am I mad at all VCs? Nope. There's great ppl everywhere. Am I upset with VC motivations? Yep. If you're a VC and can't also be ethical, quit".
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DEFINITION
"Digital health is the convergence of the digital and genomic revolutions with health, healthcare, living, and society." - Paul Sonnier

VIDEOS
RESEARCH & INNOVATION
UCLA's Ozcan Research Group has received a patent for 3D tracking of sperm locomotion. Locomotion in an aqueous environment plays an important function in the lives of many microorganisms, such as bacteria, protozoa, and sperm.
Apple has patented a 911 call method on the iPhone that uses a predetermined fingerprint or a sequence of touches to contact emergency services.
In a landmark new report published in the National Academy of Sciences, " Preventing Cognitive Decline and Dementia: A Way Forward," researchers advise that three key strategies can help prevent, slow, or delay the onset of dementia and cognitive decline associated with normal aging: Regular physical activity, Brain/cognitive training, and Keeping high blood pressure under control.
Bluetooth SIG has announced that it  now supports mesh networking. The new capability enables many-to-many device communications and is optimized for creating large-scale device networks. It is suited for building automation, sensor networks, and other IoT solutions where tens-to-thousands of devices need to reliably and securely communicate with one another.
LIVING & SOCIETY
Joel Winston, a consumer protection litigator and former deputy attorney general for the State of New Jersey, penned a piece in Medium entitled " How insurance companies invented the data-mining of personal & medical information." Joel writes that MIB Group, Inc., the oldest and largest credit reporting bureau, has over 100 million records containing data coded for medical conditions, driving records, credit history, criminal activity, tobacco usage, alcoholism, drug addiction, participation in hazardous sports, and personal or family genetic history. Moreover, its database for insurance applicants includes medical conditions diagnosed by attending physicians, lab test results, physical exams, and self-admitted medical conditions. Potential issues with this are transparency and errors in the data, which can unfairly influence consumers' tenancy, insurance premiums, banking, and employment. It is possible to obtain free annual file disclosures from the relevant agencies. 
Online dating site Ashley Madison will pay $11.2M to data breach victims. Affected parties can claim up to $3,500. However, since it's clientele are often cheating on their spouses, this might not be anywhere near the financial cost incurred. 
Sheriffs in Minnesota say five people were hurt when the autopilot feature on a Tesla electric car suddenly accelerated, causing it to flip into a marsh. Fortunately, there were only minor injuries reported. 
Uber is being sued (again) by disability advocates. Plaintiffs in NYC allege that the less-than-100 wheelchair-accessible vehicles in the area are insufficient to meet the needs of the local disabled population.
Finding Rover, a facial recognition app for reuniting dogs with their owners, was mentioned in an article about dogs in San Diego animal shelters that remained unclaimed after the July 4th fireworks.
The FBI has issued a public service announcement (PSA) alerting parents to the potential dangers of smart, Internet-connected toys.
A new court ruling prevents Internet Service Providers (ISPs) from telling users if they’re under FBI investigation and if their online activity is being tracked. 
WEARABLE TECH
MIT Media Lab spinoff mPath has developed a  wrist-worn device used for monitoring people's emotions during market research. By measuring changes in skin conductance and combining other data points, emotions such as stress, frustration, disinterest, or boredom are determined and associated with relevant information. Google glass and eye-tracking cameras are also used as part of the system.
Motorola Solutions is providing police in Chicago with body-worn cameras and  AI that could help officers identify objects and missing people. A prototype solution was developed with deep learning startup Neurala, whose technology enables picking out a person of interest in public spaces. Applications include finding missing children and, of course, suspected criminals.
By using scalp electrodes to record brain wave EEGs of people who were sleeping, researchers at the University of Wisconsin–Madison were able to  predict when someone was dreaming.
UK startup WaveOptics, which makes waveguide-based optics for AR, has nabbed $16M in funding. A demo video shows a cyclist checking bike diagnostics, navigation, and biometric vital signs.
Google Glass augmented reality glasses are helping the blind to navigate. San Diego startup Aira is connecting the glasses in real time to a human guide who monitors the video 'seen' by the glasses and provides verbal guidance to the wearer. Of the 54 visually impaired people who participated in the last Boston Marathon, this marks the first time that a blind person completed the race by using an Internet-connected human guide.
HEALTHCARE
An online survey tool developed by  the Harvard T.H. Chan School of Public Health was able to  help young people predict their risk of developing heart disease later in life. This provides an opportunity for them to make lifestyle changes to reduce their risk.
Hospitals are using iPads that allow parents to  FaceTime with their sick or premature babies. Since the babies are isolated from the outside world to avoid germs, this allows parents to virtually interact with their babies and reduce the chance or making them sick or sicker.
GENOMICS
Mothers of babies with the genetic disorder Spinal Muscular Atrophy (SMA) are  pushing for mandatory newborn genetic screening so that other families can avoid the terrible, sometimes deadly result of the disease, which is treatable. Missouri is the first state to require screening.
A new Apple ResearchKit update from genetic testing company 23andMe is allowing developers (e.g. of digital clinical trials) to upload patients' genetic data. It seems that this app is not universal and will only work for genetic data stored in 23andMe's databases.
SPEAKING & OTHER SERVICES

If you are a digital health company, event organizer, or provider of other relevant solutions or services you can advertise in my announcements, newsletter, and on my website. Working with me puts you in front of tens of thousands of targeted global prospects each week. I also provide strategic consulting and keynote speaking services. Contact me for my media kit, standard plans, and pricing.

Copyright © 2017 Paul Sonnier, Story of Digital Health
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