Moving Forward: A Note from Steph
Steph
Welcome to 2017! An opportunity for a fresh start. A clean slate waiting to be filled with adventures, achievements and good times.

A friend and fellow Fleet Feet Sports owner named Boots gave me some great advice last week. He said that the start of a new year is not the time to look back, rather it's the time to look ahead because looking forward is a reflection of all the hard work that's been done in the past. It is the finish line of all the bricks that were laid, all the miles that have been run. So instead of reviewing 2016, I want to give you a preview of 2017 - our 20th year in business - because it's going to be GREAT!

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Women's Annex Closing & Clearance Sale:
I'll start with the bittersweet. We will be closing our Women's Annex at the end of this month as our lease is ending on that space. While I loved the extra (beautiful!) space, it felt disjointed from our main store and magnified the challenging retail environment that have affected so many brick-and-mortar stores including major stores like Macy's, Sears and The Sports Authority. Having one unified space will help us refocus our efforts and elevate our in-store experience and expertise to earn back your business.
 
Since we will only be able to fit a curated collection of apparel and accessories in our main store, we are hosting a huge Moving Forward Sale beginning this Friday. Everything in the Annex will be 20-50% off - though, if you scroll to the bottom of this newsletter, you'll find a coupon for an extra 10% off as a reward for reading. In addition to the women's apparel and over 700 sports bras, there will also be some men's apparel, retired shoe models and accessories. It's going to be a whopper of a sale so if you need gear, put a trip to Fleet Feet on your To-Do List!
 
And while this may seem to be a temporary step backward, we have plans for some giant leaps in 2017 beginning with:
 
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The Evolution of Footwear Fit:
We are super excited to have been selected as one of eight stores across the country to pilot an incredible new technology that will enable us to elevate our shoe fit experience. Last week I was able to see the technology in action and it is simply incredible! 
 
We will be able to dynamically pressure map you're your feet in motion and make a 3D scan of your feet that can be virtually inserted into sneakers that have also been 3D-scanned to quickly determine whether the shoe will fit properly in terms of length, width, volume and hot-spots. Since finding the right shoe is a mix of science and art, our staff will still use their expertise to help further match your preferences when it comes to cushioning, responsiveness, support, use, injuries...and color! Our goal is to help you find the perfect match as efficiently as possible so you can get on with your busy day.
 
In the not too distant future, we will be able to 3D print custom insoles to your foot's unique shape to enhance how your shoes fit even more - and ultimately, we want to be able to custom create your entire shoe via 3D printing and knitting in store. Wow!!

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Exclusive Product:
In 2017, Fleet Feet Sports will become the exclusive retail partner in the US for Karhu Running footwear. What makes this exciting is that we have a say in the development of the product, which is unheard of in our industry. Recently a team of Fleet Feet Sports owners (Sneaker Geeks deserving of the "capital G") spent a few days in Asolo, Italy working with Design & Development, Inc. alongside the owners of Karhu.
 
They examined where the product currently is and where it needs to go. There were many discussions around fit, feel, comfort, mesh, overlays - everything that makes a shoe. The goal is to help build a truly outstanding running shoe using the feedback that we hear from customers like you. This summer, we will help launch Karhu's shoes featuring their all-new Ortix Fit - an innovative new fit method that creates a more ergonomically fitted shoe that supports the foot while releasing pressure at the heel and 1st & 5th metatarsals. Super comfy!
 
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New Products:
We're going to put the "special" back into Run Specialty Store by carrying a wider assortment of shoes built for the road, trail, track and gym and offering unique apparel brands you can't find in big box stores like Oiselle, Ink N'Burn and coming this October, Kari Traa - a Norwegian company that is taking Europe by storm.
 
We were the first running store to offer the Wearsafe tag (invented by a local duo) which was just awarded Women's Health Editor's Pick at the CES show in Las Vegas (congrats!) and will continue to search out new products and brands that can make running more fun and enjoyable. We welcome your suggestions!
 
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Special Pricing on Select Product Categories:
We know running can get kind of expensive with all the cool new things that come out and race entry fee's getting higher.  While our business is built around high-service and knowledge, we try to be aware of how pricing can affect people. 
  • Did you know that when a new model of shoe comes out, we instantly drop the price of the previous model by 20%? This will continue in 2017.
  • Track and Field and Cross Country competition footwear will now be reduced by 20% off MSRP every day of the year in our stores. Having kids in sports can get expensive, but we want to help you keep them active and motivated.
  • Trail shoes will now be specially-priced every day of the year in store. We know that for most runners, trail shoes are a second or third pair after your daily road trainers. We also know that running trails is so much fun, and we want to help get more people out doing it. We are not allowed by vendor agreements to say what the special pricing is but it will give you a reason and a benefit to shop local.
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New Events:
Look for our 20th Birthday Bash celebration, fun runs & walks, meet-ups on both sides of the river, Stride Clinics, Run Happy Hours, Urban Challenges, Friday pub runs and a really big event to celebrate Global Running Day in June. We strive to provide opportunities for the community to come together and have some fun while being healthy - we hope you'll join us!

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Enhanced Training Programs:
We offer some of the largest and most well-respected training programs in the state ranging from beginner 5k to the Marathon to our super fun Zoomerang kids running program. We believe that our coaches and mentors are among the best, and we will work hard to make each and every training program we offer even better. It's exciting to help hundreds of runners every year achieve their goals - especially those to whom running is now part of their lifestyle.

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Workplace Fit:
This is our  corporate outreach program which we have been testing in 2016 and will make more available in 2017. We know people are busy. We also know businesses want their employees to be healthy, which is why we take "the show on the road."  Businesses of all sizes can work with us where we bring the product, knowledge and experts of Fleet Feet Sports right to where you work. How fortunate it is to be able to get fit right at work and head home with new shoes? Yup, we do that!
 
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Fight for $15:
We support the national campaign to increase the minimum wage to at least $15/hour and commit to achieving that standard by 2020. We are proud of our efforts to offer a liveable wage, as well as benefits like health insurance contributions, matching 401k and paid time off. 

Our staff is our most important resource. They work really hard activating all of the things we want to do for our communities. They work hard to provide an exceptional experience to every person they service. Working in retail is never easy but we know our team is worth the investment. Know that when you choose to shop local, you are showing your support of them too!
 
As you can see, 2017 is going to be an exciting and busy year - exactly how we like it! Busy means we are doing more to build our communities, to help people live fit and get healthy, to try new things and to explore our wondrous world and the people we share it with. We love seeing people push themselves, set crazy goals and then do the hard work to achieve them.

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We welcome you to share our mantra to Move Forward this year. Thanks for being a part of Fleet Feet and making it great. We hope to see you in the store, out for a walk, at the races, on the trails, training with us, having fun, getting fit, making friends...living life!
 
Best,
Steph
TRAINING PROGRAMS
Training Programs

New Programs Starting NOW!

Let our friendly, motivating and fun Coaches and Mentors help you to your goal! Whether you are just getting started on your fitness journey and want to join our nationally-recognized No Boundaries 5k training program, or have a few runs under your belt and are training for something bigger (like "The Hill" at the Bolton 5 Miler or a Spring Half or Full Marathon), we've got a program for you.
Beginner Programs
No Boundaries 5k (run & run/walk) |  WalkFit
Mid-Distance Programs
No Boundaries II - Bolton 5 Miler
Meet-Ups
Get $30 off Garmin's New FR 35

The perfect GPS watch for beginning and intermediate runners! It has all the features you need - and want - in a sleek, low-profile watch:
  • Continuous wrist-based heart monitor (no need for a chest strap)
  • Accurate GPS-based distance, pace, & time
  • Stopwatch & Interval timer
  • Cadence (steps/minute)
  • Activity Tracker to motivate you to move & achieve 10,000 steps/day
  • Smartphone notifications
  • Access to Garmin Connect which saves all of your workouts
  • 13 hours of battery life in GPS mode
If that's not reason enough, Garmin is allowing us to give you a $30 discount on the watch from now through Saturday, January 14. So instead of paying $200, you pay $169.99 - which will also earn you a $15 Reward Voucher good on your next purchase in the store!
FEATURED EVENTS:
Run With Us
FREE FUN RUNS - WED @ 6:30pm:
Join Coach Natalie every Wednesday for a 3-5 mile jaunt through the neighborhoods of West Hartford. All abilities welcome. Please wear a reflective vest/jacket and bring a light for your safety.

New to running? Our No Boundaries group invites you to join them on Wed's for a 1-2mile run/walk. 

Select PT

FREE INJURY ASSESSMENTS
SAT@ 9:30-11am
Select Physical Therapy will be in the store to provide free injury assessments (doesn't need to be a running-specific injury).  If you are unable to come, call their free injury hotline at 1-877-MOBL-MED to set-up a free assessment at a clinic near you.
Yoga for Runners
YOGA FOR RUNNERS - SUN @ 5:30pm
This hour-long, low-key class focuses on mobility and is taught by ultra runner & certified yoga instructor, Meghan Fanning. It's the perfect way to end the weekend and relieve the post long-run soreness. Beginners and drop ins are encouraged - $15/class; 120/10-class-pack. Veterans & active duty are free.

Saucony Stride App


Saucony Stride App

Stride Lab w/Saucony - FREE
S at, Jan 14 @ NOON
   
"To keep runners running, it's not enough to get them in the right shoe; we need to help them build better running bodies."
-- Spencer White  (Director, Saucony's
Human Performance & Innovation Lab)
 
Unless you are a professional runner, chances are low that you will ever get an invite to Saucony's state-of-the-art Human Performance Lab. But thanks to a cool new app developed by Saucony , we can bring the Stride Lab experience to you!  
 
While there are tons of apps available to help you track the quantity of your run, Saucony's Stride Lab app is the first interactive tool that puts the power of a cutting-edge biomechanics lab in the palm of your hand. The app guides you through a multi-step personal evaluation of your stance, mobility, stability and stride and uses those results to deliver a customized plan of runner-specific exercises and dynamic drills that will improve the quality of your run. What's cool is that  the app will show you videos and pics of the exercises so you do them correctly. 
 
This Saturday at Noon, experts from Saucony will be available to personally guide you through the 7-point assessment. Wear your workout clothes and bring an iPhone or iPad (Saucony is working on an Android version).
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Girls on the Run

Girls on the Run Fun Runs
Sat Jan 14, 28 & Feb 11 @ 9am
Running isn't just good for grown-ups! Girls on the Run Greater Hartford and Fleet Feet are partnering on a series of winter fun runs to introduce girls in our community to the power of running. Join us for any or all of these FREE fun runs and learn more about the Girls on the Run program. Let your girl try it out before signing up for the spring season, find out how to bring the program to your community or learn about our volunteer and coaching opportunities while we run together! 
 
We have route options for a 1/2, 1 and 1.5 miles of fun! Meet at Fleet Feet at 8:45am to warm-up with the group before heading out for a run through the neighborhoods around West Hartford Center. 
Red Cross
Red Cross Blood Drive
Sat, March 4 from 10am-3pm
The Red Cross's Save a Life bus is coming to Fleet Feet Sports! Mark your calendar now and help us reach our goal of 40 pints.  The entire process takes about an hour though the actual blood donation part just takes 8-10 minutes - the satisfaction of knowing you did something good is immediate!   Click here to pick your time slot (sponsor code= FFHART).
VISIT US
Monday: 10am - 7pm
Tuesday: 10am - 7pm
Wednesday: 10am - 8pm
Thursday: 10am - 7pm
Friday: 10am - 7pm

Saturday: 10am - 5:30pm
Sunday: 11am - 5pm
 

1003 Farmington Ave
West Hartford Center

860-233-8077

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BONUS SAVINGS
Print out this coupon or Go Green and show it to us on your phone, and you will save an extra 10% off all of your purchases at the Moving Forward Sale in the Women's Annex.

Sale starts Friday, Jaunary 13 and lasts until everything is gone!

All Sales are FINAL - Not valid on previous purchases or with other special discounts or coupons.

Annex Sale Booster Coupon


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