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Communication Matters

October 2012       
Issue 54

The Hard Truth About Soft Skills
In This Issue
TELL US YOUR STORYFeatured Article
Business  Woman Lecturing

If you are a foreign born professional, we would like to hear from you. We are very interested in the story of how you have created a successful and prosperous life in the United States.

We would be happy to feature your story in a future issue.
trOur Mission is to help our clients transform their accents from a communication barrier to a charming cultural flavor using "listener friendly" speech. 


Order Mastering Meaning from today online.   For an autographed copy contact Judith Bergman through our web site. (Pay for autographed copies with check by mail or credit card phone order only). $19.99 + S & H and applicable sales taxes.   


We teach ALL of our clients to improve their "soft skills" in their specific areas of business communication.
Go to our Archive Home Page to read more fascinating newsletters.

  Triangle Speech Services is a small company of licensed speech-language pathologists (SLPs) who specialize in foreign accent and regional dialect modification and related communication skills.
    The word "soft" conjures images relating to "emotion," "sensitivity" and even "weakness."  Popular images of the corporate world convey hard edges, strength, efficiency, power!  Yet a Google search using "Soft Skills in Business" revealed that training in this area IS a very big business with some impressive programs and web sites especially in the U.K. and in India! 
   So what are "soft skills" and how do we write personalized training proposals that state a compelling case for foreign accent (and regional dialect) modification as a good business investment?  

 Defining "Soft Skills"   

    In the U.K. the Impact Factory states on their web site that "People's ability to handle the soft skills side of business (influencing, communications, team management, delegating, appraising, presenting and motivating) is now recognized as key to making businesses more profitable and better places to work."  In his article titled, "The Soft Skills of Business English" Dr. Goeran Nieragden, Cologne writes, "As regards the future of work, soft skills are fast becoming the deal breaker in many of today's hiring decisions." And we would also add, in many of today's promotion decisions!
How we justify foreign accent modification in our personalized training proposals.      
Asian Business Woman in Conversation    Here are quotations from training proposals that resulted in corporate sponsorship (funding) of individual training, edited to preserve confidentiality. We do not specifically say "soft skills" but we state that ----- company will benefit from this training in the following ways:
  • As a project manager, his responsibilities include critical communication 20% in person and 80% on the phone with clients to determine their needs in ----software applications. He would be easier to understand and would speak with greater confidence and credibility.
  • Her in-person delivery at full-day technical workshops conducted globally would be more compelling and effective with improved public speaking skills and fewer interruptions to clarify words.  Listeners could focus more readily on the content.
  • Learning outcomes of his students would be enhanced if his lectures and discussions were easier for them to understand and their class participation would increase
  • His staff training seminars at ---in his specialty area would similarly be enhanced. 


Our clients evaluate their training    
   F.G., a software engineer from China has given us permission to quote remarks written on the Student Feedback and Evaluation form at the conclusion of an accent modification tutorial.
   "I'm amazed by the organization of the class. It was very helpful to me. [I had] a lot of pronunciation problems I didn't realize.  Now I can start to correct myself and pay attention when listening.  

"This course was an eye opener for me and I can take what I have learned [and apply it] to daily conversations and in life. Appreciate it! "

   We invite you to click on Triangle Speech Services  to visit our informative website. Our goal is always to provide information, inspiration and encouragement since these are essential components of any successful learning experience. Check out the slides of client testimonials at the bottom of our web site home page.

  If you are seriously considering enrolling yourself or an employee in an individual tutorial with us or simply want to talk to us about our programs, please contact us through the contact page of our web site


Judith L. Bergman M.A. CCC-SLP
Speech-Language Pathologist and Corporate Speech Trainer
Founder & Director of Triangle Speech Services