If you are a regular reader of these newsletters, there's one thing you know for sure, I believe in being "Brilliant with the Basics." One of the most basic (and important) jobs a PD can do is critique talent. But with today's busy PD schedules, this often gets ignored. So now that you've been reminded, set up an aircheck session today. To help you, here's a rundown of important areas to review with talent. How many of these apply to your morning show and airstaff?

MORNING SHOWS

1. T rying too hard to be funny . There is a difference between “fun” and “funny”. Being fun is important and much easier to do.

2. Not enough time checks . Too much time in-between time checks.

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