"Industry Spotlight"
George "Geo" Cook
Brand transformer. Cultural influencer. Innovative content creator. Those are the words friends, clients and other media mavens say to describe George "Geo" Cook.  Anyone who meets George is instantly captivated by his smile, energy, relentless drive, and passion for developing people and ideas.

George "Geo" Cook  is Director of Operations for the media company,  Service Broadcasting.    Cook  leads and develops the content, branding and programming for legendary Urban K104 (KKDA-104.5 FM), Urban AC Smooth R&B 105.7 (KRNB-105.7 FM), MyK104.com, KRNB.com and Service Broadcasting's multiple platforms. He dictates, day-to-day PD duties for K104.  

The media industry leader has worked his way to the center of culture and entertainment by helping media personalities, recording artists and digital brands create breakthrough strategies to accelerate their development and achieve higher levels of success.
 
As George shares, "We all crave moments that make us feel something. My challenge is to ignite those moments with provocative and compelling content and experiences that connect people to brands."
 
Prior to joining Service Broadcasting in 2010, George was President/Chief Strategist for Geometric Media Consulting, and has held leadership positions with media and marketing companies including PSP Consulting and The Media Sales Institute in Washington D.C., The Hampton Agency in Atlanta, and Sheridan Broadcasting in Pittsburgh.
 
George is an avid traveler and networker, and he loves all things digital.

Media "Learning" Series"


September 11, 2018 at 2PM (EST) 

Topic:
"How NABOB's Social Media Platform... 
Can Help You Monetize Your "Digital Assets" In 2019


Hosted by NABOB's Social Media Team...  Tayler Robey-James, The Weather Channel, Sr. Analyst, Strategic Insights in Atlanta, Georgia, Namon Jones, BET Networks in NY, Director of Sales, East Coast Digital  and Nakaela Feagin-Hooks, TEGNA Media in Atlanta.  Collectively they bring over 40 years of progressive experience in the social media space that will help strengthen the association and build profitable relationships for its members.

















NABOB's Social Media Strategy...CONNECT/EDUCATE/EMPOWER

Contact knickens@nabob.org to register by 5 p.m. on September 10, 2018.  This series is free for NABOB member stations and MSI graduates.
"NABOB Highlights"
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"2018 Public Service Initiative"
THE  "ADOPT A HBCU" PUBLIC SERVICE CAMPAIGN

Schedule an appointment to speak with the NABOB participating members to hear the benefits of ADOPTION first hand.  Contact knickens@nabob.org 
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Carter Broadcasting Group - MO
Davis Broadcasting - GA 
Glory Communications - SC
New Perspective Media - SC

Adopt A HBCU Press Release  
"NABOB Fall Conference"
SAVE THE DATE

OCTOBER 4 - 5, 2018 

"42nd NABOB 
Fall Management Conference" 
JW Marriott Washington, DC


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"NABOB Media Sales Institute"
CONGRATULATIONS...2018 MSI


The Next MSI at the AUC is June 3-13, 2019
 "Career Connections"
NABOB members and MSI Sponsors were eligible to attend, recruit and hire for entry and mid-level media sales positions, in their AD Sales departments.  For next year's, 
recruitment information, contact PSP at 301-595-1871 or dana@pspconsulting.net.

2019 RECRUITMENT DATES...JUNE 11-12TH

NABOB members and MSI Sponsors are also eligible to submit current media sales openings, throughout the year. For more information contact  PSP at  301-595-1871.


2018 MSI Recruiting Companies...




















"Moments In Media"
RADIO

Featured story provided by The Radio Advertising Bureau



Despite the technologies and platforms available today, many marketers do not believe that their consumer engagement is successful.  In fact, 50% of CMOs believe that their consumer engagement is not very good/terrible.

TELEVISION

Featured story provided by the Television Advertising Bureau




TV will likely take on some of digital's attributes, but for now we have a few things to work out: The lack of standardization is holding back the local TV ad industry from fully embracing automation.

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CABLE


 
 
Earlier this year, Allen's Entertainment Studios completed its  acquisition of The Weather Channel parent The Weather Group . The acquisition, Allen said, gives Entertainment Studios the leverage it needs for its seven other networks...

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                  DIGITAL

Streaming TV is increasingly becoming "appified," with consumption happening inside applications controlled by distributors or programmers.  That's according to the "All-Screen Streaming TV Census Report" issued by the streaming measurement and intelligence platform Conviva.


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PRINT

"The American King: As Told by an African Priestess" is a new film, written and directed by Jeta Amata.. 
 

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Stay Tuned For September's Edition of... 

The MSI Connect © 



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