"Industry Spotlight"



 Ashley Smith...
Who is Ashley Smith... When brands need fresh ideas and digital insight to connect with online consumers--- they call Ashley to get the job done.

Since completing the 2009 Media Sales Institute at Florida A&M University, Ashley has been at the forefront of convergence. During the span of her career, she has helped traditional media brands like AT&T, CBS Atlanta, and Emmis NY to increase their digital footprint and become key players in the digital marketing space.

As Emmis New York's Digital Sales Strategist, Ashley uses her passions for music and creativity to develop media sales opportunities for iconic radio brands WQHT Hot 97, WBLS 107.5 and WLIB 1190.

Utilizing on-air, digital production, promotions, social media and audience extension platforms, Ashley increased brand awareness and amplified consumer engagement for Emmis partners, while also generating revenue.

To see what she does, check out her work HERE!



  ***Share your success with us. Send email to Eain_m@NABOB.org***
Media "Learning" Series
On February 13th, 2018 at 2PM (EST) - Jeffrey Myers , Principal of PSP 1 ,   will  host the first Sales and Marketing  "Webinar Learning Series" of the new year.



Title:
"Does Each of Your Sellers Have A 2018 Monthly Planogram in Place?



Contact knickens@nabob.org 
to register by February 12, 2018. This series is free for
NABOB member stations and MSI graduates. 
"NABOB Highlights"
"2018 NABOB Fall Management Conference"


SAVE THE DATE

42nd NABOB 
Fall Management Conference 

JW Marriott Washington, DC

OCTOBER 4-5, 2018 
     

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"NABOB Media Sales Institute"
In 2016, The  NABOB Telecommunications Education and Management Foundation partnered with PSP to launch the  first MSI open to  Military Personnel (Post 9/11), Career Changers and Recent College Graduates.

The NABOB Media Sales Institute (MSI) at the Atlanta University Center (AUC)
partners with: Clark Atlanta University, Morehouse College and Spelman College.
Visit  www.themsi.net

The Media Sales Institute (MSI) program was developed in 1999 by Personal Selling Principles, LLC (PSP) in Beltsville, MD and launched at Howard University, Washington, DC in 2000. The curriculum was designed for recent college graduates interested in pursuing a career in media sales. Since inception, the MSI has expanded to four other institutions of higher learning.  

The Next MSI is ... June 4 - 14, 2018
"Career Connections"
Opportunity to Recruit From the MSI 

NABOB members are eligible to attend, recruit and hire for entry level and mid-level media sales positions.  The next recruitment dates are June 12th and 13th, 2018.  For more information visit the www.themsi.net

NABOB   members can also submit current media sales openings with company logo to
be featured for up to 60 days.  For more information contact PSP 1, at 301-595-1871.
"Moments  In Media"...
RADIO 

Featured story provided by The Radio Advertising Bureau

 
A radio owner yawned the other day when I told him about the record year ahead for political advertising - $8.5 billion in all, and all headed for local markets...
 
 
TELEVISION

Featured story provided by the Television Advertising Bureau


 


  Read More
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CABLE


Rate-regulated cable operators can boost prices by 2.09%, according to the FCC's latest inflation adjustment figure. That is the fourth-highest quarterly adjustment in the past 19 quarters...

DIGITAL


An ad-verification company has uncovered multiple hacker networks involved in auto-redirect attacks with payloads of mobile click fraud, tech support scams.

PRINT


In a deal that reestablishes Essence magazine as a totally, Black and independently-owned entity, Sundial Brands founder Richelieu Dennis recently announced...

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Stay Tuned for February's... Edition of The MSI Connect  ©