"Industry Spotlight"


Darnell Samples

Darnell Samples is an Account Executive at Comcast Spotlight, Atlanta. He graduated from The College of Coastal Georgia in 2012. In the Summer of 2016 he decided to make a career change and attended the Media Sales Institute (MSI). After graduating from the MSI, Darnell stated that the MSI program started him on a path of continuous growth both professionally and personally.

Since joining Comcast,  Darnell has been a "natural" in media sales. After completing his first year as an Account Executive, he has been in the Top 10% of his district for closing "New Business" with 26 different accounts.  Darnell has been awarded the "Budget Buster" and recognized in the "Comcast Monthly Business Letter" for his hard work; in both March & April of 2018.

Darnell continually strives for success and shows his appreciation to the investment the MSI made in him financially, spiritually, and personally. He credits the institute with helping him better understand the word "TEAM"; for he knows, his future success depends on it!!! 

"NABOB Media Sales Institute"
The 2018 MSI ... It's Here!!!
June 4 - 14, 2018

Sponsors and NABOB members can now r egister to recruit on  June 12th & June 13th  at the AUC. For more information contact PSP at 301-595-1871 or dana@pspconsulting.net.

The  NABOB Media Sales Institute (MSI) at the Atlanta University Center (AUC)
partners with: Clark Atlanta University, Morehouse College and Spelman College.

In 2016, The  NABOB  Telecommunications Education and Management Foundation partnered with PSP to launch the first MSI open to  Military Personnel (Post 9/11), Career Changers and Recent College Graduates.

The Media Sales Institute (MSI) program was developed in 1999 by Personal Selling Principles, LLC (PSP) in Beltsville, MD and launched at Howard University, Washington, DC in 2000. The curriculum was designed for recent college graduates interested in pursuing a career in media sales. Since inception, the MSI has expanded to four other institutions of higher learning with an enhanced curriculum. 

Watch the MSI Graduation on Facebook Live June 14th 

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"Career Connections"
Opportunity to Recruit From the MSI 


NABOB members are eligible to attend, recruit and hire for entry level and mid-level media sales positions.  The next recruitment dates are June 12th and 13th, 2018.  For more information visit the www.themsi.net

NABOB   members can also submit current media sales openings with company logo to
be featured for up to 60 days.  For more information contact PSP 1, at 301-595-1871.
Media "Learning" Series
On June 19th, 2018 at 2PM (EST) - Jim Winston, President of NABOB will host next month's Webinar.      

Topic:
"Update on NABOB'S 2018 Growth Plan...
What Has Been Accomplished"
Contact knickens@nabob.org to register by June 11th, 2018. This series is free for NABOB member stations and MSI graduates. 
"NABOB Highlights"
"2018 Public Service Initiative"
THE NABOB FOUNDATION ANNOUNCES ITS
"ADOPT A HBCU" PUBLIC SERVICE CAMPAIGN


Thanks to our participating 
NABOB Members
_____________________________________
                                 Carter Broadcasting Group - MO
                                 Davis Broadcasting - GA
                                 Glory Communications - SC
                                 New Perspective Media - SC
"2018 NABOB Fall Management Conference"

41st NABOB Conference 
Journalist of the Year...April Ryan

SAVE THE DATE

"42nd" NABOB 
Fall Management Conference
JW Marriott Washington, DC

OCTOBER 4 - 5, 2018 
     

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"Moments  In Media"
RADIO 

Featured story provided by The Radio Advertising Bureau
 
Earlier this month, the Los Angeles Times reported on the shuttering of a chain of Eastside community newspapers. One article even went so far as to say, "Local and regional newspapers that serve Southern California are going through tough times, leading some to question whether traditional newspapers can survive.
 
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TELEVISION

Featured story provided by the Television Advertising Bureau


 
   
To attract young viewers, stations are going digital-first, crowdsourcing reporting, experimenting with augmented reality, and injecting more personality into the news.

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CABLE



NBCUniversal broadcast advertising grew 85% and its cable TV ad business was 20% higher in the first quarter, thanks to the 2018 PyeongChang Olympics and the NFL's Super Bowl.

DIGITAL


Fifty-nine percent of marketers' digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to...

PRINT


A long-awaited report that details what federal agencies spend on advertising in African American-owned newspapers is finally near completion...

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