The MWW Edge

ISSUE 71| 05.16.2012

The Story of Send

Ever wonder what happens to an email between the time you send it and the time it is received on the other end? To answer this question, Google created a descriptive and colorful video of an email's travels that also describes how they are doing their part to become a greener company. (AdFreaks)

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Zamzee

What better way to keep children fit and encourage them to want to stay active than to make it a game. Zamzee is an activity tracker for kids. They can wear it and at the end of the day log into Zamzee.com and upload their scores. Their points are converted into "currency" that can be used to outfit their Zamzee avatar. (Mashable)

FarFaria

FarFaria is an awesome new app with a great concept. It is the Netflix of children's books. Parents pay a monthly fee of $3.99 for unlimited access to children's books on their tablet. However, the books available are solely created for the app, so don't be surprised if Dr. Seuss doesn't show up on your search. (USA Today)

Guinness Deep Sea Bar

Guinness, the Irish beer company, is turning 250 and wanted to celebrate in a big way. They've come up with a submarine -like bar called the Guinness Deep Sea Bar. The bar is currently being tested for ventilation and other safety precautions and will remain in the Baltic Sea until its launch. (Arch Daily)

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Indestructible Backpack

EVOC, an outdoor sports brand, promoted their new protective backpack with an indestructible billboard. People were invited to punch a backpack on the billboard in order to prove its durability. With each punch a Facebook update was posted on EVOC's page. Ultimately, the billboard received 97 hits per hour. (Creativity-Online)

Scary Movie Comes to Life

If you're a fan of the horror flick 'The Ring' this campaign was made for you. This movie is going on its 6th installment in Japan and is now in 3D. To promote the film producers decided to take the scary girl from the movie to the streets of Tokyo, Japan. (Fast Company)

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Facebook Hires Lightbox Team

Facebook announced that it has hired Lightbox's entire team. Lightbox is similar to Instagram and is run by a team of seven engineers. Facebook will not be acquiring any user data from prior to its acquisition, and announced that users have until June 15th to backup all their data. Lightbox will be shut down after this date. Facebook will be moving forward in making mobile work for the company. (AllThingsD)

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Twitter's Email Digest

Twitter has unveiled its new email digest option. If you're too busy to keep up with Tweets or maybe have been on vacation for the past week, Twitter will send you a weekly email of what you may have missed. You can now keep up with Twitter even when you're not on it. (Huffington Post)

"Believe with all of your heart that you will do

what you were made to do."

Orison Swett Marden | American writer

About MWW Group

MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding. Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR." For more information visit www.mww.com and follow MWW Group on Facebook, Twitter, LinkedIn, Google+, and Pinterest.

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