The MWW Edge

ISSUE 57| 02.08.2012

How Google+ Just Plus-Sized Organic Search

Google has announced that it will start integrating data from Google+ into it's organic search results. This may drastically change branding and search results online. Our own Tim Baker talks about how Google+ and social media are breaking apart the organic search engine. (MWW Group White Paper)

MWW Group at Social Media Week

For the past two years, MWW Group has partnered with Social Media Week, a unique global event that connects people, content and conversation around emerging trends in social and mobile media, to bring original and inventive events to various communities. This year we are thrilled to host two panels on Feb. 15 and 17. Learn more about these events and how to register online.

Super Bowl Breaks Records

The 2012 Super Bowl was the biggest social TV event ever recorded. There were 12.2 million social media comments made by 5.4 million commentators. This infographic breaks down the social media activity into three parts; the game, the commercials and the Halftime show. (Social Times)

Viddy

Viddy is a new way to share content. It allows users to create 15 second videos to share with other Viddy users. This new Instagram for videos has been very popular among celebrities such as Snoop Dog and Linkin Park. So far Viddy has reported 40 million video views in January alone. (All Things D)

Popular Break-Up Sites

Dating sites such as Match.com have become quite popular, but where can people go to get over a break-up? Break-up sites such as Cheaterville.com and WotWentWrong.com help people get over a broken heart or warn other people not to date a certain person. (Huffington Post)

Nike Teams Up to be Greener

Nike Inc. has teamed up with DyeCoo Textiles Systems Inc., a Netherlands-based company that has developed a way to dye textiles without using water. Usually it takes 40 gallons of water to dye just two pounds of textile materials, but DyeCoo's new waterless machines were built to help preserve the environment. (Sustainable Business)

Verizon + Redbox = New Netflix

Verizon and Redbox have teamed up to add competition to Netflix. The companies will provide DVD and online streaming services to all customers, even those outside of the Verizon FiOS network. Since Redbox does not currently provide a streaming service, Verizon is helping to change that. (New York Times)

"Each person's work is always a portrait of himself."

Samuel Johnson | English author

About MWW Group

MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we're game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both "Midsize Agency of the Year" and "Strategic PR Agency of the Year" by The Holmes Report, "PR Agency of the Year" by the International Business Awards, and "Digital Firm of the Year" and "Team of the Year" by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter, LinkedIn and Google+.

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