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Since its debut in 2010, Pinterest has developed a reputation of sending a lot of referral traffic to other sites through the virtual pins that users post to their virtual pinboards. In an effort to fight off spam, Pinterest has recently started to disable sharing links. Many critics are confused by this decision, because of the site's very strong link to e-commerce. (AllThingsD)
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A new study conducted by The Pew Research Center has found that YouTube is starting to become a major platform for news. While more than a third of the most watched videos came from YouTube users uploading their eye-witness accounts, over half of the videos came from news outlets. The results of this study were both concerning and encouraging for traditional media. (Huffington Post)
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Doctors are connecting the recent boom in plastic surgery with social sites like Facebook and video-chatting tools like Skype and Facetime. Many of the people opting for surgery think they look fine in the mirror, but hate how they look to the world on these sites. One doctor even went as far as creating a "Facetime Facelift", which is supposed to make people appear more attractive during Facetime conversations. (Mashable)
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BUSINESS
Marissa Mayer, Google's first female engineer and 20th employee, announced that she will leave Google to become the new CEO of Yahoo. Many people think that Mayer, who oversaw the launches of Google Maps, iGoogle and Gmail, will be the perfect person to help Yahoo out of their current slump. (CNN)
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Many consumers and environmental groups were disappointed in Apple's decision to remove their products from the Electronic Product Environmental Assessment Tool (EPEAT) certification program, an organization known for connecting consumers to environmentally preferable choices. Apple responded by announcing that it was a mistake to remove their products from the program and that all eligible Apple products will be back on EPEAT. (InformationWeek)
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Featured Blog Post: Return on Reputation
In her latest post, Carreen Winters, Executive Vice President, discusses the social media viewpoint from the C-Suite. An IBM study of 1,700 CEOs across 64 countries demonstrates that they are aware of the transformative power of social media, but yet 70 percent of Fortune 500 CEOs don't participate in social media at all. The three biggest reasons why MWW's clients have said that they won't take the "social plunge" are because they feel they don't have the time to make the commitment, they believe that no one is really paying attention and because their peers are not doing it. Carreen combats the time excuse by pointing out that social media is actually quick, easy and works in headlines. She proves that people are paying attention to social media by referencing a BRANDfog study that links a social CEO to an improved reputation. Finally, she encourages people to not be discouraged by the lack of participation from their peers, but instead be a leader into the social movement.
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ADVERTISING
Uber Delivers Ice Cream
Car service Uber took to the streets on Friday to deliver ice cream to anyone who purchased and paid for the treats through their app to promote their new line of private rides. People in Boston, Chicago, New York City, San Francisco, Seattle, Toronto, and Washington D.C. were very receptive to the idea, as there was a very steady stream of requests throughout the day. (TNW)
The Muppets have released their first viral video since 2010. Cookie Monster stars in this internet sensation with his own cookie themed rendition of Carly Rae Jepsen's "Call Me Maybe." The video, which received almost 4 million views in 3 days, directs users back to Sesame Street's website. (AdWeek)
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