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Not getting as much activity on your social media posts as you would like? Do you want to see individual click-through rates dramatically increase? Take a look at this infographic highlighting the best and worst times to post important information on Facebook and Twitter. But remember to choose your content wisely, because these prime posting times also see the most competition. (Silicon Republic)
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The NBA is gearing up to air their first-ever social media awards. The show starts tonight at 9pm, and is sure to provide basketball fans with their daily dose of action while the NBA finals between the Heat and the Thunder take the night off. Fans will enjoy the social media awards presented to their favorite players and the season’s highlights that generated the most engagement. (AllFacebook)
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It is hard to go on Pinterest without noticing the abundance of wedding ideas, cooking tips and fashion items that are posted by users daily. Thanks to two men in Vancouver, men do not have to feel inferior in the “pinning” world any longer. Dudepins, a pinboard site exclusively for men, promises to provide men with all of the sports, cars and steak that they could ever want to pin on a virtual corkboard. (Huffington Post)
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Mozilla, a non-profit organization that vows to “keep the power of the Web in people’s hands”, has introduced their newest app “Thimble.” Thimble allows people to make and edit their own web pages without going through the hassle and headache of learning HTML code. It also gives its users more control of what they put on the Internet. (The Mozilla Blog)
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If you are planning a vacation in the near future, you may want to consider using “Tripping,” a global network that allows travelers to connect with people who are renting out their homes. The site offers over 750,000 rental spaces in more than 15,000 cities worldwide for users to choose from. (Mashable)
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Carreen Winters, Executive Vice President of Corporate Communications, discusses the relevance of branding in her latest Return on Reputation post. As companies’ brands continue to be defined by the products they make and sell, what impact will this have their reputations? Is a company’s iconic brand giving way to the reputation of its products? Could corporate reputation take the place of “branding”? In her latest blog post, Carreen Winters explores the diminishing impact of “branding” and the rise of product reputation.
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Nestlé, whose motto states “Good Food, Good Life,” is teaming up with the Girl Scouts of America to make candy bars based on the organization’s famous cookies. While this may seem like a genius tag team, some people are accusing Nestlé of breaking their promise to prevent childhood obesity by not marketing their candy to children under 12 years old. (CSPI)
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The people at Go Fast! energy drink and Skydive Dubai will tell you that to promote a co-branded sign on the world’s tallest building you must spend 1.3 billion dollars to have a man with a jet pack circle the sign for 30 seconds. While the companies bragged about this being the “world’s most expensive billboard”, some are suggesting that the cost of this stunt was a little inflated. (AdWeek)
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