Multi-Rater 360 Feedback: Much Used and Abused
People need accurate, timely and actionable feedback to learn and succeed. A multi-rater or 360 feedback process can be one of the most effective ways to provide that feedback, if the right elements are in place. A poorly designed and implemented multi-rater feedback process will do more harm then good.
I believe that the best application of multi-rater feedback is for development. Using a 360 to assess potential or evaluate performance maybe appealing but is fraught with traps. For one, raters are reluctant to provide honest and candid feedback in those situations.
The best type of multi-rater feedback is competency or behavior-based. That's because humans are much better at observing and assessing behaviors than they are at making inferences about personality traits or other concepts.
Developing and implementing an effective multi-rater process is a project, not just a one-and-done effort of buying something off the shelf. Look for a tool that has plenty of research behind it, requires certification or training to implement and has on-going support. The tool should be integrated to the rest of your talent management system through a common set of competencies.
PS: Interested in learning more about Multi-Rater Feedback?
I am sponsoring a Multi-Rater Facilitator Certification Workshop on June 4 and 5 in Pittsburgh. The Workshop will use the VOICES� Feedback System, an experience-tested, research-based Leadership Architect� development solution. This workshop will prepare you to manage the entire multi-rater feedback process within your organization and provide you with a powerful tool needed to create effective leadership develop programs.
Click here for more information or to register for the Multi-Rater Facilitation Workshop
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