Marketing News & Tips from Xcellimark - June 2012
Content Creation Ranks as the Most Effective SEO Tactic
Marketing Sherpa surveyed over 1,500 marketers, and they indicated that content creation is the most effective SEO tactic, even above keyphrase research and title tags.
With Google’s latest algorithm changes, websites that have new and fresh content are ranking on page 1 of the search results. Google infers that if the content is new, it is relevant and useful for its users. So here are two questions to ask yourself: (1) How old is the content on my website? And (2) How long has it been since I’ve added or updated new content?
Here are some additional benefits of providing fresh content on your website:
- Gives your website visitors a reason to come back
- Communicates to Google what your business is about
- Lets Google know that you care about your site visitors by providing new, relevant, and useful information on an on-going basis
- Will positively impact your search rankings when optimized for targeted search terms or keyphrases
Click here to see how content can be created and leveraged to enhance your search rankings and start bringing you more business.