Marketing News & Tips from Xcellimark - July 2012

The Most Important Elements of Web Design

Scott Lambert, president of Xcellimark, has been part of the Internet industry since 1995 when he was the product manager for BellSouth.net, one of the first ISPs to be launched in the marketplace. Much has changed in the industry since then but in a recent blog post on “The Most Important Elements of Web Design”, he highlights what businesses should currently focus on when it comes to web design.

There has been a lot written about web design and I find it interesting that many books and courses that teach web design have little to no knowledge of the importance of converting website visitors to customers.

Conversions Are Your Bottom Line Goals For The Site

Every website should have a specific goal or action. We typically call this a “conversion”. And you need to test to discover the elements that help increase conversion. Xcellimark has had the opportunity over the last several years to conduct hundreds of AB split tests in order to prove what works and doesn’t work from a web design standpoint to get a conversion.

Elements of Web Design That Help Increase Conversions

So what are the most important elements of Website design within the context of ‘Conversions”? Click here to find out.

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