2.25.14 | The newsletter of the Greater Richmond Small Business Development Center    


Put the Peddle to the Metal   Learn more more about the secrets to sales training from Digital Innovations Group marketing minute.

District Awards deadline extended to February 28 Learn more  from SBA.gov


Smart Device Users Beware:  Fraud May be  Just a Click Away  Learn more from Yount, Hyde, & Barbour
The call for nominations for the 2014 Chamber awards is now open.   The Chamber recognizes businesses that impact the community, create environments that inspire and value employees, and encourage innovation, engagement and growth. Learn more from the Greater Richmond Chamber.


Don't Overpay Your Taxes: 5 Can't Miss Small-Business Deductions  Learn more
from Entrepreneur.com 


GRSBDC Classes

Elevator Speech

February 25, 2014, 11:30am - 1:30pm

Meadowdale Library, Chesterfield

An enticing 30 second introduction that creates interest in your business and you. It creates a need to know more about your business.  Instructor - Mike Leonard, Executive Director, Greater Richmond SBDC.


Blogging - The Value of Thought Leadership

March 4, 2014, 11:30am - 1:30pm

Henrico County Economic Development Authority

Developing credibility and thought leadership for your experience and knowledge in your industry. The most important activity you can undertake in 2014 to generate leads.  Instructor - Christen Barber, Sr. Strategist, Scalability Project LLC , A Digital Marketing Company - Food Provided.



March 5, 2014 11:30am - 1:30am

Hanover County Department of Economic Development

A basic instruction on how to utilize the LinkedIn social networking tool to effectively network and market your business on-line.  Instructor - Rick Curry, Director of Business Development and B2B Consulting at Addison Clark Online. - Food Provided


The 8 Things You Must Know Before Buying a Franchise
March 11, 2014, 6:30pm - 8:30pm
Meadowdale Library, Chesterfield   

Franchise ownership can be the means to a great lifestyle and financial security. However, there are no guarantees and people do fail, even in very successful franchise systems. Almost invariably, the cause of that failure is lack of information; decisions based on emotion, hearsay, and sometimes, not knowing what you need to know.  This class will not only reveal these basic questions but also give very specific directions as to how to get valid answers before any decisions and financial commitments are made. Instructor - Tom Lawrence , is a 30 year franchise veteran, having been both a franchisee and a franchisor.

Alternative Financing

March 18, 2014, 11:30am - 1:30pm

Henrico County Economic Development Authority

To enable "all" Americans the opportunity to better themselves. Entrepreneurs need a financial helping hand and need to get an entrepreneurial type return on their investment. We are accomplishing this mission by bring these two groups together via our royalty clubs.  Instructor - Barry Rickert, Founder of Royal Clouds, an on-line funding and investment platform.  


How to Spark More Sales From Your Website

March 19, 2014, 11:30am - 1:30pm

Hanover County Department of Economic Development

Building traffic to your site is just the beginning. This session will cover the critical paths to converting visitors into prospect and prospects into sales opportunities.  Instructor:  Shade Wilson, Scalability Project.  



March 26, 2014, 11:30am -1:30pm

Chesterfield County Department of Economic Development

Learn how to effectively utilize Facebook for business marketing, branding and networking in this 2 hour workshop.  Instructor - Ashley Ray is a social media consultant and owner of Emergent Social Solutions - a social media management company here in RVA. 


March 27, 2014, 11:30am - 1:30pm

Advantech Maggie L. Walker Technology Center, Richmond

Break things down into more manageable steps, a business plan. Complete these steps and you will reach your goal. This 2 hour workshop will focus on developing a business plan. Instructor - Mike Leonard, Executive Director, Greater Richmond SBDC.  



Greater Richmond Chamber EventsGRC
March 4, 2014, 5:30pm - 8pm
Virginia BioTechnology Research Park, 800 E. Leigh St.

Richmond, VA 23219

Successful Richmond small business owners will provide entrepreneurs with inspiration and advice on creating successful start-ups. Entrepreneurs also will have the opportunity to interact with individuals in creative and professional services that are specifically useful to start-ups. Presented by Union First Market Bank.
March 12, 2014, 5:30pm - 7:30pm
Richmond International Raceway, Richmond, VA 23235
Do you want to increase the visibility of your company? Are you looking for ways to connect with potential customers? Would you like to share your company's products and services with a wide network of business people? Business After Hours is a casual, after-work social featuring tabletop exhibits and refreshments. The event is held twice yearly at various member locations. 


Richmond Region Small Business Events

Tuesday, February 25, 2014 2:00 PM - 3:00 PM 

U.S. Small Business Administration and Yelp are partnering to provide America's small businesses with the information they need to successfully engage with online reviewers and tips for monitoring their online reputation. This will help small businesses adjust to the new realities of online word-of-mouth and address the challenges and opportunities that come along with this change. We often hear from small business owners that they do not know where to begin when it comes to managing their online reputation. During the webinar, SBA and Yelp will you through the simple steps you should take to join the conversations that are happening about your business on online review sites. 


February 28, 2014, 6:30pm - 10pm
The John Marshall Ballrooms, Richmond, VA 
The Metropolitan Business League (MBL) Awards Dinner & Reception is a signature event recognizing individuals and companies that have made a significant impact in Central Virginia's small,women- and minority-owned business community.  

Charlottesville Startup Weekend

February 28, 2014 

City Space, 100 5th St., Charlottesville, VA 22902

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it's a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.


Tilted RVA

March 1, 2014, 8:30pm - 3:30pm

Richmond Times Dispatch, 300 E. Franklin St. Richmond, 23219

Tilted RVA challenges the conference status quo with a hands-on environment where small business owners learn, share and connect - all served up with a large side of awesome, provided by the knowledge and experience you and 199 of your entrepreneurial/small business peers will bring into the room.


FastTrac� TechVenture - For technology and life science entrepreneurs

March 5, 2014 - May 14, 2014
University of Richmond, Robins School of Business, Richmond, VA 23173

InnoVA Partners, an affiliate of Kauffman FastTrac, will be offering three FastTrac programs starting on March 5th.  Each program has its own focus, yet all three aim to provide innovators a process to establish the commercial value of their great ideas, and the tools they need to translate those ideas into sustainable businesses


Financing Your Small Business Workshop

March 12, 2014, 9am - 11am (Henrico) or 1pm-4pm (Fredericksburg)

5101 Monument Avenue, Henrico Room, Richmond, VA,23230

1125 Jefferson Davis Highway, 4th Floor Conference Room, Fredericksburg, VA 22401

Do you need working capital? New equipment? Commercial real estate? Learn from lenders how SBA's loan programs can help you start, build and grow your business. Veterans are especially encouraged to attend these important workshops. There is no cost to attend, and free parking is available at all locations (parking details provided with confirmed registrations). Seating is limited, so please respond early by sending your reservation request to linda.l.williams@sba.gov, and indicate which workshop you plan to attend.


FirstSTEP Workshop:  How to Start Your Own Small Business

March 14, 2014 -  8am - 4:30pm

Martin's, 2250 John Rolfe Parkway, Henrico, VA

The FirstSTEP workshop is offered on the 2nd Friday of every month and will give you a solid understanding of the various facets you will need to address as you get your business up and running. You will leave knowing what needs to be done and the options available.

Virginia LISC Networking Event

March 19, 2014, 4pm -6pm

Sub Rosa Baker, 620 N. 25th Street, Richmond, 23223

Join Virginia LISC for a networking event to learn more about the SEED grant program supporting business development in Church hill.  They are seeking entrepreneurs who are interested in working with Bon Secours and Virginia LISC to start or expand their business on the 25th Street and Nine Mile Corridor of Church Hill.

March 20, 2014, 6pm - 9pm
Stratford University, 11104 W. Broad St.,Glen Allen, VA 23060

Deploying a practical business plan DOUBLES the odds of start-up business success. Get peer feedback from other entrepreneurs and skilled SCORE Mentors will step you through the process with a takeaway workbook and real life experiences. Three sessions on consecutive Thursdays, from 6-9pm, starting Mar 20th.


Multiple Revenue Streams for Mobile Food Businesses

Thursday, March 20, 2014, 4pm -6pm

Ellwood Thompsons Community Room, 4 North Thompson St, Richmond 23221

Creating a successful mobile food business is about more than on-site sales.  This workshop will address how to create a brand based on improving your on-site marketing and developing additional revenue streams, such as wholesale accounts. 


Thursday, March 20, 2014, 5:00 p.m. - 7:00 p.m.
The Martin Agency, The Gallery, 2nd Floor
One Shockoe Plaza, Richmond   23219
Venture Out is an exciting social event that provides a forum for high-level networking among 150+ entrepreneurs, capital sources and business professionals from across the region. Lose the tie and throw on a pair of jeans, if you'd like. 

Equity or Debt - After 100 years,
it's about time for a change.
Debt and Equity are the two common ways of finance but they are not alone. Royalty financing (revenue sharing) has been used to finance Pharmaceuticals, music, books, inventions, oil and natural gas production. Royalty interests offer more funding opportunities to business than equity or debt. 
Royalty is the 3rd type of finance and it is accessible to any size company that is in any stage of growth and anyone can do it with a simple contract. 
In return for $_______, my company agrees to pay ____% of the gross sales of our product or service per month for a negotiated period of _______ years/months. 
Royalty is the 3rd security instrument of funding your dreams. Funding a business is not only one of the first challenges for a new business owner, it is also one of the more difficult tasks to accomplish because it is not something you can buy or do yourself. What are your options for  raising money? Debt - Equity - Royalty
Learn more from Barry Rickert, the founder of Royalty Clouds, Inc. a marketplace for royalty buyers and sellers. Barry has been using Royalty-based financing for decades in his own businesses and believes that Royalty funding is the next generation of funding of small businesses.

Blogs from the Experts:blog
Indispensable Marketing

Meet Patrick McFadden, a marketing consultant specializing in strategically developing lead and sale marketing solutions, ideas and strategies for smarter SMB (Small to Mid-Size Business) marketing.


Don't be fooled by Patrick's strategic nature, he's very creative in noticing how marketing principles connect and can apply to modern day marketing, and then helping businesses make that leap and transformation into marketing success. He is also an advisor and featured marketing contributor to American Express Open Forum and has been named a marketing thought leader for small businesses.  Patrick teaches, presents and speaks on topics such as "Why Marketing Is the New Selling"and "Six Proven Ways to Boosting Marketing Success".


Patrick's Blog, Indispensable Marketing, brings you 2-5 articles a week about how to think differently about marketing your small to midsize business.  He emphasizes that it's always a bigger picture. You need to understand all the facets of SMB marketing, and he covers that in in his blog.

Click here to visit the blog: 
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The GRSBDC is a program of

For more information contact Mike Leonard.