By Eric Corwin
Impact Target Marketing
There's some light at the end of radio industry's tunnel. More advertisers are coming back to radio now. Rates are beginning to stabilize and in many cases beginning to rise. But we as industry have much work to do to in order to uncover the real opportunities that exist in our new digital world.
Some Broadcasters have Found New Revenue Solutions
Some broadcasters are seeking revenue solutions that are somewhat non-traditional to help support their return back to relative revenue stability: revenue sales seminars, social …

The Radio Industry Speaks
Last week we surveyed thousands of individuals throughout the radio industry. This survey was promoted through our weekly blog, Facebook, Twitter, LinkedIn and a variety of other social media sites. Respondents included those in traffic, sales, sales management, programming, general management and others. We asked questions that many of our weekly readers have posed to us over the last 12 months. To receive a complete list of survey comments click here.

Number of Survey Respondents: 2,849
1. How would you rate the recovery of …

Marketing budgets have never been tighter for radio stations. Today more than ever broadcasters that have a marketing budget need to be focused on their return on investment. In a PPM world, unlike the Diary rated world you can be more precise with your targeting and in turn more effective since there are fewer PPM households being surveyed than in a Diary rated market.

Your most important listener is survey friendly
Survey-Friendly individuals are influencers. They want information and are willing to spend time with things that interest them. …

Social Media for Radio

We focus on Social Media for radio. Become Part of the Conversation…We provide actionable steps to get the most out of your station's social media efforts. We'll show you ways to more effectively reach potential advertisers and listeners using proven techniques.
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Radio Revenue and Sales Solutions

This group was created for the purpose of educating radio sales management and its sales representatives about new revenue solutions and web 2.0 sales techniques. We will focus on identifying new revenue streams and better ways to prospect for new advertisers using …

By Eric Corwin
Impact Target Marketing

Article Highlights:
• Stations should consider online advertising to promote themselves.
• The most effective online advertising that consumers/listeners are most likely to read and act upon are articles that
include station/brand information.
• Article-based advertising incorporates station brand information into informative content.
Today radio is hard pressed to afford any form of external marketing and relies almost exclusively on its airwaves and websites to promote programming. Although many stations have a digital presence few understand how this presence can affect both ratings and …

Social media has become the marketing channel of choice for the web 2.0. Unlike traditional marketing, it involves engaging with your listeners, talking with them and showing them that you're listening. Social Media is all about sharing, and by making your station part of your listeners social life you will get their loyalty and they will spread the word to their friends. Clever social media marketing can be of great benefit to any company, and it's especially good for the following things:

- Listener engagement
With Social Media marketing, you are talking …