Lasting Effects of Exhibiting on Sales
As long-time exhibitor Greg Knox of Knox Machinery explains, "Bottom line, exhibiting at AMTS stimulates sales... not just during the show, but long after the fact. I've shown machines and then received calls eleven months later from customers that say, 'Hey I'm ready to buy that machine.' 'What machine?' 'The one I saw at AMTS show.' So this show has long-lasting effects for us."
Watch Greg's full interview here, where he shares his success at AMTS:
Want to hear from more exhibitors? Watch more videos here.
The Right Way to Measure Trade Show Success
Most feel that success at a trade show is directly related to the number of new leads they get. Remember, however, that 60 percent of all sales from show leads close more than seven months following the event, and over 40 percent of those close more than a year after the show.* So when measuring your success, make sure you include long term residual effects, just as exhibitors like Greg Knox, above, has proven.
In addition, your success should be measured on MORE than just lead generation. Success is also about:
- Staying connected with current prospects that haven't yet made a decision
- Keeping in touch with current customers with your newest offerings and products
- Being where your competitors are, to show you're just as big of a player in the game, and getting in front of the prospects they've drawn to the show
Finally, you must remember that your success hinges on your following up with new leads after the show. It sounds obvious, but it's the part most often neglected by exhibitors. That first contact at the show is really just the beginning of your sales process, and hopefully, a long lasting client.
Exhibiting "Quick Tip"
of the Week
We value our exhibitors and want the show to be a great success for you. That's why we provide ongoing "Quick Tips" to make sure you get the most out of exhibiting at AMTS.
Tip #5 - Sparkle & Shine
Your message and presence at AMTS is a complete package. And people like nice, neat, clean, professional packages from those they plan on doing business with. Here are some tips on how to stand out from your competitors... READ MORE