The Tangible Side of Public Relations

What does PR really look like?

Tip of the month:

Public relations is a series of ongoing efforts to communicate and build relationships.

Greetings!

These things can happen. I was at someone's house and I had to use the bathroom. Right above the commode was a sign, "Public Relations Department." At first glance this made me laugh, and then a sober thought crossed my mind - What do people really think of public relations?

The sad truth of course is that most people don't get it. The reality is that everyone in business needs to understand good public relations, because without it, they will fail.

Public relations is a deep scientific topic - believe it or not!

It includes strategic planning and decision-making; market research and analysis; understanding communication theories; writing and storytelling, and much more.

In my world, and with the clients that I serve, there is diversity in the work. Some people want help with giving presentations, or putting on events. Others are looking for a better understanding of their market, who they serve, and what they want. Still, some clients just need to make an announcement and send out a press release.

The best way to know how public relations can serve you in your company, is for us to sit down and talk. This can be done over coffee, and it is usually a painless process of discovery.

Give me a call, or send and email and let's get together!

Jennifer Ferrero, APR, CC, CL

Switch Up Consulting

Public Relations & Communications Consulting

509-795-0978

[email protected]

www.switchupinc.com

Looking for a strategic partner for events

Holding events is a fun way to meet business reps who are looking for new information about how to improve in key areas of business. I have content to hold classes, but I am seeking event sponsors.

If you are interested in becoming a sponsor, please contact me for sponsorship options. If you have a location to offer, for classes of about 15-20 people, please let me know. For your sponsorship, you will receive promotion through a variety of methods, including day of the class presentation to participants, and a chance to follow up with participants.

Class topics :

Public relations for small businesses
Email marketing for business
Strategic planning and market research
When to go public to get the word out
Big picture look at consistency in public relations
Public speaking and leadership development

Memberships and Affiliations

Switch Up Consulting | [email protected]

http://www.switchupinc.com

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