Issue: 63
September, 2014
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In This Issue
Real estate industry veteran to lead WAV Group Communications
And the Lead Goes Round and Round
Is your Board out of touch?
The Lasting Value of Knowing What Your Customers Are Looking for
Allre Causes Brokers To ReThink Strategy
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Real estate industry veteran to lead WAV Group Communications 
By Victor Lund

Real estate industry communications and marketing veteran Kevin Hawkins has been named President of WAV Group Communications, the newest division of the real estate industry's leading consulting firm, WAV Group. 
 

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And the Lead Goes Round and Round
By Victor Lund

I had a rather interesting conversation about lead management and lead sales today. The story went something like this.  A broker enhances listings and purchases zip code leads from a portal. The broker believes that there is some form of exclusivity on the leads generated through the system in so far as the lead is only distributed once. In his case, he distributes the leads as they come in to one of his agents.

 

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By Marilyn Wilson

Do you sometimes feel like your Board of Directors and

key staff are out of touch with what's really happening in the real estate industry today?  Do you sometimes feel a bit isolated and would like to know if other organizations are facing the same challenges you are?  Is your organization suffering from stifled and cumbersome decision-making? 

 

The Lasting Value of Knowing What Your Customers Are Looking for
By Marilyn Wilson

MLSs are monopolies right?  They OWN their territory so they don't have to worry about customer satisfaction.  Few in the industry would ever agree to this statement but in reality, many act as though they are a monopoly - not paying close attention to what their customers are asking for.  Can you honestly say you know what your MLSs strengths and weaknesses are?  Do you know what frustrates your customers or how you might hinders them from selling real estate as effectively as they could?   Do you occasionally get a board member that wants to re-invent everything because they have heard from one member who is not happy? 


 

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Allre Causes Brokers To ReThink Strategy
By Victor Lund
The FSBO dam just sprouted another leak, and brokers better pay attention. If you have not heard about Allre, you better watch the video below right now. It is collaboration between banks like Prime Lending, Home Insurance providers, home warranty companies, and even a lock box vendor to facilitate FSBO sales. The fee to the consumer is ZERO - nothing.