Issue 65
November 2014
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In This Issue
REALTOR Productivity is stronger than expected
WAV Group Windermere and Long and Foster Case Study
There IS hope for the real estate industry!
Losing the Convention of Conventions
Building an Online Brand
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By Marilyn Wilson

The world is looking up in real estate.  Cautious optimism abounds.  So now the real question is...how many REALTORS´┐Ż are back in the game for real?  How many have captured the hearts of sellers?  How many have sold properties in the past 6 months?   We believe the information that we have just gathered is encouraging. It looks like the wealth is being spread around to more REALTORS´┐Ż than expected.

 

By Victor Lund

The two valves that constitute the heart of consulting are benchmarking and case studies. Benchmarking is measuring an industry norm. Case studies focus on telling the story of new strategies deployed by pioneers for products or tactics. Both provide organizations with insights that sharpen their aim or expand their aspiration.


 

By Marilyn Wilson

If you want to see the marketing department at Lowe's or Home Depot salivate - tell them you have a data source that will notify them of the name, phone number, address, and information about the property they just purchased. In fact, you will even be able to tell them the closing data and the move-in-date. 

 

Losing the Convention of Conventions
By Kevin Hawkins

It was 1986. Inflation was under 2 percent, the Dow Jones closed under 2,000, a gallon of gas was under a buck, Americans were being held hostage in Iran, and it was the year the US bombed Libya. 
 

It was also the year of my first NAR Convention, held in New York City at the then new Jacob K. Javits Convention Center.
 

Click here to read more!

By Marilyn Wilson

For any of you that follow either Victor Lund or I on social media you know that we are very proud parents. We share the latest news from our 11-year-old daughter Alexandra, who has been named "Sparkles" by her fellow dancers because of her sparkling personality and propensity to wear glittery clothes regularly!
 

 Click here to read more!