| Dear Friends, A client recently introduced me at an event as the owner of the agency that made her famous (yes, her organization is now our favorite client). While we didn't quite make her famous, we did effectively raise her profile while positioning her as one of the leading authorities in her field. We did this by helping her build her thought leadership platform. We developed a strategy that helped her harness her ideas. She was able to share her original thinking and measurements with a broad audience and create widespread awareness of important issues related to her organization's mission. Through our public relations services, we are frequently asked to help organizations leverage thought leadership to render their message in a manner that effectively captures the attention of the desired audience. What I love about thought leadership is its ability to disrupt the status quo, to get people to think about new ways to solve old problems or simply consider other points of view. In the social change space, thought leadership is a tested tool to help leaders communicate with key stakeholders while effectively creating awareness. I'm passionate about this topic and how social change leaders can use thought leadership for change. To get your thought leadership juices flowing, view the slides from a recent talk I did, "Thought Leadership for Social Change." I'd love to hear what you think.
xoxoxo 
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