Volume 1|  February 10,  2017
Your Monthly News & Updates
A360 Tips of The Month and more!
A very famous person once said:  "Just because it's what's done, doesn't mean it's what should be done." This quote came from Cinderella-some wise words from a Disney character!

Walt Disney knew what he was doing when he began his approach to creating a world in which service has no boundaries and where imagination is the basis for everything great.

Take some advice from our famous friends and don't get stuck doing the same things everyone else does 'just because that is the way it has always been done.' You can make a change and the change starts with your employees. Consider EVERY person in your practice is a marketing person. From the phone reception, through the office visit and post surgery. Empower your team to make decisions so together you can come up with creative solutions to problems. Read more of some of the best quotes at http://www.forbes.com/…/walt-disneys-wisdom-10-customer-s…/…
Engagement and Dialogue
Engagement is a mindset. It means being "present" with the person in front of you and not thinking about all the other things you have to do during the day. It is a way of establishing "trust and credibility" with your customers or patients. To engage, you need to create dialogue. 

Dialogue is more than having a conversation between two people. It means to stand without an opinion. It means to understand the person in front of you. And why is this so important? Because without engagement and dialogue your job becomes a process. Patients and customers will pick up on this immediately. A process will not help a patient over come their fears or gain your trust. "It does matter what you do and 'do not' do." Take 8 minutes to watch this video on engagement in healthcare.
Every month Aesthetics 360 will highlight new products or tools you may be interested in using. This month we are focusing on patient engagement and education. We found a program that looks promising and something you may want to look into. It's called "checked up" and you can learn more by clicking here.
If you are looking for a new way to be in touch with patients who are on a "wait list" or simply trying to boost efficiency you may want to look at www.everseat.com. Unfilled appointments and cancellations mean lost revenue. Everseat, established in 2013, could be a solution for you and your patients. Check it out today.
Christine Lapointe
Keep up to date with Aesthetics360 on speaking engagements, training programs, webinars and meetings. Get tips each month on growing your business and schedule your appointment to meet at ASCRS now by calling 954-770-2599 or emailing either [email protected] or [email protected].
Prospects do not buy how good you are at what you do. They buy how good you are at
'who you are.'