June Newsletter
For Leaders Driving Customer Centricity

This week Linden shares the unfortunate story of the Australian cricket teams mis-steps and their route cause, a failure in culture and leadership.

I have also included a post on why a customer obsessed culture is like employee engagement on steroids!


Failure of Culture: Australian Cricketers do the Unthinkable.
In this post Linden shares what led to the disastrous decisions and actions taken by some of Australia's leading cricketing sportsman and why this represents a failure of culture...
A Customer-Obsessed Culture is like employee engagement on steroids.
In this post I explain why a customer obsessed culture is a much more powerful concept than a singular focus on employee engagement...
The Customer Culture Imperative
Marketing Book of the Year 2015!
For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks and salesforce.com. It creates a guide for success based on 3 years of scientific study drawing insights from more than 100 businesses to identify seven key factors.
Measure Your Customer-Centric Culture
The Market Responsiveness Index (MRI)™ provides a powerful benchmark by which companies can rank and rate their level of responsiveness to customers needs, competitive threats, and market and business environmental changes against other companies in their industry and adjacent markets.
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