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To cope with an increased demand of inventory is to understand seasonality and that seasonality is in fact predictable.
Seasonality is a cycle of time that is predicted by repetitious consumer behavior and product demand. There are two classes to seasonality: Broad Seasonality and Event-Related Seasonality.
You'll want to know how to distinguish the two because seasonality has substantial and deep impacts on consumer purchases throughout the entire year with your business.
Understanding seasonality will allow for better planning and forecasting during holidays and other seasonal highs or lows.