August 22-25, 2015
National Tour Association Contact
Savannah, GA
August 22-25, 2015
ESTO- US Travel Industry
Portland, OR
October 6-8, 2015
Receptive Tour Operator Mission
New York City, NY
November 2-5, 2015
World Travel Market
London, UK
November 30- December 3, 2015
International Showcase
Charlotte, NC
December 3-6, 2015
Travel South Super FAMs
GA, MO, NC, SC, VA, WV
Look Who is Talking About Us
Domestic Showcase Already Generates over $500,000 in Earned Media Value
In March 2015, in celebration of Travel South USA's 50th Anniversary, we hosted 34 travel journalists to Louisiana. From social media exposure to published articles, these journalists represented a wide range of media outlets such as newspaper, print and digital magazines, as well as blogs.
During their press trip and time in Shreveport- Bossier social media was abuzz with 400 posts generating 350,747 impressions. After Showcase appointments with Southern hospitality representatives, these journalist turned their Southern inspiration into 137 published articles which resulted in a total of 7,582,450 media impressions and generated an ad value of $500,583.
Here is a recap of the preliminary report with some highlights...
-Diana Lambdin Meyer wrote The End of I-49, Elvis, Crawfish and Steel Magnolias which was published in various print and online pubs including The Los Angeles Times.
-Wayne Walters has highlighted several Southern cities including Huntsville, AL, Richmond, VA, and Myrtle Beach, SC through insider's guides in Convention South Magazine.
-Amy Charles' appointment with Chattanooga CVB lead to an informational piece in Teach & Travel. She also produced a piece for Groups Today highlighting museums in Atlanta, GA, Shreveport, LA, and St. Louis, MO.
With all of this return in only three months we can't wait to see the rest of the results unfold...[
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Chairman's Corner
3 C's- Collaborate, Create, Capture
Travel provides answers to our country's increasingly complex economic challenges. The travel industry not only sustains small businesses and communities, but also serves as a leading export and creates American jobs that cannot be outsourced. In turn, these travel-related jobs give...[
read more]
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Travel South USA's 2015 International Showcase and Super FAM Tour Registration Filling Up
We are expecting close to 350 delegates at this year's Travel South USA International Showcase, including close to 90 International Buyers and U.S. Receptive Tour Operators, from 14 countries. We have 90 PODs available for Southern suppliers - with 80% confirmed as of August 15th. The objective of our POD concept is to allow up to three ...[
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Looking Forward with Liz
What is the Difference between a GOOD DMO
and a GREAT DMO?
In this day and age of customer-centric selling - we would like to call out one DMO who clearly gets it and is a great DMO. Ron McConnell, VP Sales, Mobile Bay Convention and Visitors Bureau partnered with two hotels to attend Travel South Domestic Showcase 2015 in Shreveport earlier this year and not only received rave reviews from the operators and partners - but actually booked...[read more]
Hot off the Press
Travel South USA released the FY15-16 Marketing Plan
The plan details key objectives to guide Travel South USA's Program of Work directed by research and quantifiable shifts in global market forces.
The three key priorities include:
1.Collaborative advertising, trade marketing and earned media programs 2.Securing top-notch buyers and well-prepared suppliers for both of Travel South USA's shows...[
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10 for 10
In-depth focus from international specialists
Before appointments start at International Showcase, join us for an informative and educational session at 2 p.m. on Monday, Nov. 30. Our "10 for 10" program involves 10 experts talking for 10 minutes on a variety of international subjects. Brand USA, research professionals, tour operators and international tourism specialists share specifics on effective marketing and sales activities to build your international market ...[read more]
Destination Spotlight
Hilton Head, South Carolina
This Destination Spotlight is the first installment of a new feature. We'll spotlight a new destination with each E-Newsletter. This Destination Spotlight is dedicated to Hilton Head Island, South Carolina. Hilton Head Island, while small, boasts great beaches, 24 world-class golf courses, 350 tennis courts, over 250 incredible restaurants, and more! Just another unbelievable destination in the American South!
Click on the image above to watch a short clip about Hilton Head Island and all it has to offer!
