Travel South USA Enews

MAY 2017     

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Dates to Remember

International Showcase
Charleston, South Carolina
Registration opens
May 1

International Committee Meeting
Washington D.C.
June 4

Washington, D.C.
June 3 - 7

TSUSA International Sales Mission Australia
Sydney, Melbourne
June 19 - 23
TSUSA Press Outreach
Kentucky Commissioner  Kristen Branscum chairs  the Travel South Earned  Media Committee. She  reported the Domestic  output for 2016 was more  than three times the ad 
value than 2015. In total, 
TSUSA published more than 
430 articles worth $18.5 million 
ad equivalency. These articles 
were the direct result of hosted 
journalists at the 2016  Domestic Showcase in  Winston-Salem. Thanks to  Laurie Rowe Communications,  agency of record for TSUSA,  for their ever-increasingly  fine-tuned journalist invitation list. 

There are so many articles 
covering ALL 12 states - 
but here are a few highlights

NC Coast- Sand, Ships & Sea - Andrea Gross & Irv Green (syndicated 10 times)

Best of Southeast Shop - Hope Philbrick

Ten Top Mountain Towns - Elizabeth Florio

Ashland - Where a Presidential loser won - MaryAnn DeSantis

BBQ Bash: Oh, the friends you make--when you judge their plate - Suzanne Corbert
Domestic Showcase
An unmitigated success
Thank you for making Domestic Showcase 2017 one of the biggest, most sought-after marketplaces in the country. Missouri Division of Tourism and partner Branson 
Convention & Visitors Bureau truly did an outstanding job. The twelve months of hard work they put in paid off. 
And a shout out to Monday's Missouri luncheon - what a show-stopper from start to finish! > How did Showcase score?
WTM Latin America 
Making forays into Brazil
Travel South just returned from a five-day trek into South America promoting the attractions and destinations that hold promise for Brazilians. 
World Travel Mart Latin America is one of the largest travel-based trade shows in the world, and TSUSA marks it fourth consecutive year at this significant marketplace.  > More
The Aussies and Kiwis are coming!
Broadening partnerships down-under
We completed a very exciting pilot project with partner Excite Holidays in Australia and New Zealand. The promotion kicked off mid-February and included a microsite , a two-week takeover of agent channels, webinars, newsletters, in-store flyers, hotel banners on agent search pages, curated content and social media.

Excite Holiday has already seen a 34% increase in bookings in 2016 vs. 2015 - and we are just getting started, expecting another big spike in 2017 from this promotion. > More
Ultimate Ad Challenge was the 
Ultimate Success
$750,000 of advertising booked in Branson
Coordination, purposeful direction and leveraging joint promotions are three of the primary objectives the Travel South USA organization adopted in 1965; and they still remain our mission 52 years later.  
The Ultimate Ad Challenge (UAC), celebrating its 10th anniversary, is built exactly for this purpose.  > More
Promoting the 12-state region
Hosting key opinion leaders, journalists and tour operators and agents from priority markets around the globe continues to be extremely important.  And there is no better time to show-off the south than springtime. > More
Upcoming TSUSA events for 2017
Showcasing the South around the globe     
Travel South's Domestic Showcase kicked off our year, and now we head around the U.S. and globe, giving operators and agents a reason to sell the South.

Having just returned from WTM Latin America, we met with many tour operators and tour travel trade entities that are extremely excited about the South. All signs point to a surge in inbound tourism from Brazil in 2017 and moving forward. It looks like the Brazilian recession and its effects on outbound tourism are ebbing. View our photographs from this week-long marketplace.  > More
Winner, Winner! 
Travel South's "Great American Road Trip - Savory Southern Cuisine" video won a Bronze Telly award in the category of Tourism/General Travel. The Silver Telly is the top honor so we are pretty psyched! Congrats and thanks to Miles for all their work on this! View the video:






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