Thank you for making Domestic Showcase 2017 one of the biggest, most sought-after marketplaces in the country. Missouri Division of Tourism and partner Branson
Convention & Visitors Bureau truly did an outstanding job. The twelve months of hard work they put in paid off.
And a shout out to Monday's Missouri luncheon - what a show-stopper from start to finish! >
How did Showcase score?
WTM Latin America
Making forays into Brazil
Travel South just returned from a five-day trek into South America promoting the attractions and destinations that hold promise for Brazilians.
World Travel Mart Latin America is one of the largest travel-based trade shows in the world, and TSUSA marks it fourth consecutive year at this significant marketplace. >
The Aussies and Kiwis are coming!
Broadening partnerships down-under
We completed a very exciting pilot project with partner Excite Holidays in Australia and New Zealand. The promotion kicked off mid-February and included a microsite, a two-week takeover of agent channels, webinars, newsletters, in-store flyers, hotel banners on agent search pages, curated content and social media.
Excite Holiday has already seen a 34% increase in bookings in 2016 vs. 2015 - and we are just getting started, expecting another big spike in 2017 from this promotion. >
Ultimate Ad Challenge was the
$750,000 of advertising booked in Branson
Coordination, purposeful direction and leveraging joint promotions are three of the primary objectives the Travel South USA organization adopted in 1965; and they still remain our mission 52 years later.
The Ultimate Ad Challenge (UAC), celebrating its 10th anniversary, is built exactly for this purpose. >
FAMs FAMs FAMs
Promoting the 12-state region
Hosting key opinion leaders, journalists and tour operators and agents from priority markets around the globe continues to be extremely important. And there is no better time to show-off the south than springtime. >
Upcoming TSUSA events for 2017
Showcasing the South around the globe
Travel South's Domestic Showcase kicked off our year, and now we head around the U.S. and globe, giving operators and agents a reason to sell the South.
Having just returned from
WTM Latin America, we met with many tour operators and tour travel trade entities that are extremely excited about the South. All signs point to a surge in inbound tourism from Brazil in 2017 and moving forward. It looks like the Brazilian recession and its effects on outbound tourism are ebbing.
View our photographs from this week-long marketplace. >
Travel South's "Great American Road Trip - Savory Southern Cuisine" video won a Bronze Telly award in the category of Tourism/General Travel. The Silver Telly is the top honor so we are pretty psyched! Congrats and thanks to Miles for all their work on this! View the video: