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April 6, 2017
Dear NAMIC Supporter:

Media experts are commenting on the recent Pepsi ad controversy. Eric Thomas, Senior Partner and Brand Specialist at Saga MKTG shared this perspective: "This is what happens when you don't have enough people in leadership that reflect the cultures that you represent." Critics say the controversial ad illustrates the lack of diversity in the advertising industry. Advocates for inclusion agree that greater authenticity is achieved when a gender, ethnically and culturally diverse workforce drives the creative process. The thought-provoking discussion continues in the Adweek story featured in this week's Latest Diversity News section.

Online registration is now open for the 31st Annual NAMIC Conference. Take advantage of early-bird promotional rates until June 1. Those interested in sponsorship opportunities should contact Sandra Girado, NAMIC's Vice President, Events and Partner Relations at 
sandra.girado@namic.com or 212-594-5985. Also, as we plan this year's Annual NAMIC Conference, we want to hear from you. Please send your ideas or suggestions for compelling and dynamic session topics or speakers to  info@namic.com. 

NAMIC continues to deliver its mission to educate, advocate and empower for multi-ethnic diversity in the media and communications industry via leadership and professional development programs and initiatives:


Read! Watch! Share! Post! Like! Tweet! Retweet!
 
Susan Waldman 
Senior Manager, Membership and Publications
NAMIC
In This Issue

LATEST DIVERSITY NEWS

Multichannel News
Comcast has pledged to launch two African-American owned and targeted networks in 2019, bringing to eight the number of multicultural services it will have supported as part of conditions the MSO agreed to in its 2011 acquisition of NBCUniversal.
Adweek
Since the moment Pepsi released its new two-and-a-half minute spot-featuring Kendall Jenner, protesters and a message of unity via soda-response to the ad has been anything but positive. So what happened? How did Pepsi get here and what can marketers learn from this debacle?
All Access
NABOB and The NABOB Telecommunications Education and Management Foundation have expanded NABOB's 2017 Fall Conference Team with the addition of Mrs. Tijuan Gray Minor and Mr. M. Eain Chappell.

Variety
After a much-publicized effort to invite more international artists and artists of color into the Academy of Motion Picture Arts and Sciences last year, the organization has announced a new initiative aimed at fostering students and professionals from underrepresented communities.
Broadcasting & Cable
The Expanding Broadcast Ownership Opportunities Act, introduced by Rep. G.K. Butterfield (D-N.C.), would boost data and reporting requirements for ownership diversity, restore the tax certificate program and establish a minority incubator program.

Comcast Diversity
NBCUniversal's Karen Horne and TV writer and producer Keto Shimizu discuss why diversity behind the camera makes for good storytelling, and better business.


PROGRAMMING
 
The Hollywood Reporter
Rest In Power: The Trayvon Martin Story has landed at Paramount Network, which is rebranding from Spike TV in January 2018. The six-part series about the African-American teen shot by George Zimmerman in 2012 is the first new non-scripted project since the Viacom-owned network announced its plans to rebrand.
Multichannel News
Azteca America, the broadcast network and Spanish-language programmer, dug into the headlines for its first U.S.-based original series. It's called El Muro, or The Wall. Set along the Arizona-Mexico border, the drama will break up into 10 blocks of five episodes around a central narrative -- "a love story between Adriana, an undocumented immigrant, and Calixto, the immigration officer in charge of her deportation." 

MULTICULTURAL MARKETING
 
HispanicAd
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Social Marketing Report.
Portada
The just ended first quarter of 2017 was certainly eventful for politics and marketing. 7 essential insights that impact your multicultural marketing business.


MOVERS AND SHAKERS

 
NAMIC-Philadelphia hosted their membership meeting on March 23, 2017. President Mia Beasley-Bonds, Senior Manager, Comcast, spoke of her NAMIC experience which started with a friend encouraging her to join to now running the entire chapter. Attendees were encouraged to get involved as they networked and heard from the board about upcoming plans for the year. Prizes were raffled off for attending and completing the membership survey.

NAMIC-New York member and ELDP Class XIII alumnus, Malek Robert ("Bobby") Amirshahihas been named Senior Vice President, Corporate Communications, Univision Communications Inc.

Are you a NAMIC Member who was recently promoted? Have you and your team won an award for your efforts in the industry? We want to highlight your achievements! Click here to let us know how you're becoming a mover and shaker.

Industry Events
Chapters



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