True Blue Talk                       August 2013 
 
In This Issue
Welcome New Clients!
Marketing Lessons From a Dog
In the News
Welcome to Our New Intern!
Welcome to Our New Clients!
True Blue Communications is thrilled to announce the addition of several new clients. We will be providing various PR and marketing services to:

Maxey Law Offices
- A law firm specializing in intellectual property and trademark law

Clegg Insurance Group
- An insurance agency specializing in commercial and personal insurance lines

Corporate Benefits Network
- A firm providing insurance and benefits programs to businesses in Florida and Kentucky

Impact Health
- A physical therapy and fitness training center in Palm Harbor
      
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Marketing Lessons From a Dog

 

The Tampa Bay Business Journal recently published an article about an in-home nonmedical care provider that had greatly improved results of sales calls after the 

owner started bringing a therapy dog to medical offices.

 

The presence of the dog warmed office staff to talking to the owner, who was then in a better position to discuss his business and leave marketing materials.

 

The moral of this story is simple: Businesses have to connect

before they can effectively communicate.


A business can have the most unique product in the world and the most powerful messages ever consumed by the human race; but if it can't connect with those who matter, it's as good as the proverbial tree falling in the forest.

 

When planning a PR and marketing strategy, here 

are tips on how to make that all-important connection before communication about a business can begin:

 

Offer something of interest. In the case above, it was a cute little dog in a service vest. Develop creative ways to attract the attention of your audiences.

 

Find common ground. Identifying common interests can enable authentic communication that develops real relationships with target audiences. (Think businesses that use social media to generate conversation and collaboration, not to solely sell products and services.)

 

Be helpful. Offering information and education is not only helpful to others, but also positions a business and its leaders as experts in their fields. (For example, offering complimentary first consultations, serving as a guest speaker for business or community groups, authoring guest columns, being available for news media interviews, and offering exceptional customer service are all valuable possibilities.)

 

Be genuine. At the end of the day, businesses are comprised of people who are selling to other people. From an individual and mass-communications standpoint, taking an approach and conveying messages that focus more on helping others find solutions to their problems and less on simply hitting sales goals will be more effective - and profitable - in the long-run.  

 

For more PR and marketing tips, insights and news, visit our Blog.

In the News

True Blue Communications' Principal & President Noelle Anderson - who's also this year's president of the Tampa Bay Chapter of the Public Relations Society of America (PRSA) - had the chance to participate in The Tampa Bay Business Journal's "One Question, One Minute" segment following the annual Media Roundtable hosted by PRSA Tampa Bay and the Tampa Bay Chapter of the Florida Public Relations Association. See a brief recap of the Media Roundtable here:





Click on the image to watch
"One Question, One Minute."



The Tampa Bay Community Network invited Noelle to participate in the "PR Planning" edition of "Creating Your Own Job!". The half-hour television and Internet show offered public relations advice to businesses. Noelle was honored to participate with Hill+Knowlton Strategies' Marcia Austin and host Loiuse Thompson. 

 
 
 
Clink on the image to watch "Creating Your Own Job: PR Planning."  

Welcome to Our New Intern!

Julia_headshot
Julia Pappacoda, PR and Marketing Intern
We're pleased to introduce our new PR and marketing intern, Julia Pappacoda, a communications professional with over 2 years' experience in public relations, broadcast news and print communications.
 
Julia's formal education includes graduating Magna Cum Laude from the University of South Florida with bachelor's degrees in mass communications and English education. 
 
Julia previously interned with WFTS-TV in Tampa, as a reporter intern and social media producer. She's also worked with The Home Shopping Network, WUSF-TV, and The Poynter Institute for Media Studies. Currently, Julia volunteers as section 73 public relations coordinator for the largest national co-ed service fraternity Alpha Phi Omega. 
 
Julia's multi-faceted background and varied skill set in the communications field make her a great fit for True Blue Communications. We're excited to have Julia on board!