"Ryan Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of."
-Tim Ferriss, #1 New York Times bestselling author ofThe 4-Hour Workweek"
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confessions of a media manipulator
A professional media manipulator's exposť of how marketers make the news
In the digital age, blogs control the news-and Ryan Holiday knows how to control the blogs. He dove into a PR career at nineteen, creating wildly successful and infamous campaigns for American Apparel and bestselling authors such as Tucker Max.
Ryan soon realized others were using the same tactics to manufacture news stories, affect stock prices, and shape elections. Now he exposes how:
- Publicists plant fake stories online, then turn them into real news.
- Desperate bloggers conspire with marketers to mislead readers and generate millions of page views.
- Elite media use blogosphere buzz to cover stories without journalistic merit.
Holiday is no media critic; he's an active insider, blowing the lid off the modern media system.
Ryan Holiday is a media strategist whose clients have included bestselling authors Tucker Max and Robert Greene, several multiplatinum musicians, and fashion provocateur Dov Charney. As the director of marketing at American Apparel, he crafted some of the company's most successful product launches and controversial online advertising campaigns.
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