Silicon Valley Summer School
Early bird discount ends July 6th!
 
Silicon Valley Summer School:
Unified Content Strategy Jumpstart Workshop

 

- July 25-26 in Santa Clara, CA
- Instructor: Ann Rockley

  

The Unified Content Strategy Jumpstart class provides students with an introduction to the entire process associated with a successful unified content strategy. It introduces you to the value of content strategy, content lifecycle analysis, ROI calculation, and content management as well as the issues of changing roles and managing change. It provides you with the background you need to start on the path towards a successful unified content strategy that supports adaptive content.

 

Participants will learn:

Analysis
* The value of content in the organization 
* How to identify your customer and business needs 
* How to evaluate your content lifecycle 
* How to audit your content 
* How to calculate ROI 

 

Unified content strategy overview 
* Content modeling 
* The concepts of reuse 
* Taxonomy 
* Workflow 

 

Content management 
* How to evaluate tools 
* The role of XML 
* Digital publishing (web, mobile, print) 
* Adaptive content 

 

Introducing change 
* Changing roles/responsibilities 
* The effects of collaborative authoring 
* How to manage change 

 

Register today!
 
- July 25-26 in Santa Clara, CA
- Instructor: Ann Rockley

  

If you like this workshop, you might also want to attend:
 
- September 19-20 with Ann Rockley

  

About Ann Rockley 

  

Ann RockleyAnn Rockley is President of The Rockley Group. She has an international reputation for developing intelligent content management strategies and underlying information architecture. Rockley is a frequent contributor to trade and industry publications and is a keynote speaker at numerous conferences in North America and Europe. Rockley has been referred to as a "luminary" in the content management industry. 

  

She is the author of the bible of content strategy, "Managing Enterprise Content: A Unified Content Strategy" (New Riders, 2012), "DITA 101: Fundamentals of the Darwin Information Typing Architecture for Authors and Managers" (Rockley Press 2010), "eBooks 101: Reaching Customers Anytime, Anywhere, on Any Device" (Rockley Press, 2012). Rockley is also the co-producer of the annual Intelligent Content Conference, held next in San Francisco in February 2013.

  

Hope to see you this Summer! 

  

  

Phone: +1 317.409.0839

  

P.S. If you've got training needs, let us know. We can offer public and private, onsite training on pretty much any topic you can imagine. Just ask!

Content Rules footer
 
 
 
 
 
To manage content efficiently and effectively, you must start with a strategy
 
 
 
Save $250 off the price of regular price when you register by July 6
 
Group discounts available