FOR IMMEDIATE RELEASE                                                    
University of Texas at El Paso Students Develop Voter Engagement Campaign for Telemundo 48
 
EL PASO, July 29, 2016  KTDO Telemundo 48 is launching an extension of #yodecido, the station's civic engagement campaign, which was created by marketing students from the UTEP College of Business Administration.  The multi-media campaign was developed as part of a semester-long extracurricular contest and the winning team's project will launch on August 1 on KTDO Telemundo 48 and Telemundo stations across the United States.

With the key objective being to inform and educate millennials about the political process, Ariely Medina, Cristina Acosta, Juan Carlos Lopez, and Irvin Dorado won the competition by portraying everyday women as superheroes.  The winning message emphasized those who vote, are not only exercising their rights, but they are also letting their opinions and voices be heard. They possess a super power to change the world by voting in the upcoming U.S. presidential election on November 8.  

In addition to having their campaign featured on Telemundo stations, the students also received a cash prize.  


Lopez, Medina, Acosta, and Dorado during campaign presentation.  Photo courtesy of Daniel E. Perez/UTEP.




Contact: Cynthia Martinez
703-528-5656 ext. 108

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ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns one radio station serving Washington, DC, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.

 

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