September 2012 Issue


Signature Events
St. Augustine Spanish 
Wine & Food Festival
October 3-6, 2012 


Viva Florida 500 Statewide Summit/Joint Meeting with St. Augustine 450th Commemoration  
October 1, 2012
Flagler College Auditorium


Spanish Constitution 
Ceremony & Blessing
October 20
Plaza de la Constituci´┐Żn
Produced by the Fountain of Youth National Archaeological Park  




St. Augustine Half Marathon, 
5k, 10k & Fun Run
November 17-18
Produced by Miami Tri Events Learn more & register!


Viva Picasso! Exhibit

January 19-April 19, 2013
Visitor Information Center

Ancient City Mosaic Exhibit presented by Michaels Stores  
Call to Artists
February 4 to April 5, 2013
Exhibit Open
April 26 to June 22, 2013
Visitor Information Center




St. Augustine 450th Commemoration
Spanish Wine & Food Festival Coming to St. Augustine October 3-6

Featuring more than 100 different Spanish wines, many that have never been sold in St. Augustine before this event!

The First St. Augustine Spanish Wine and Food Festival, benefiting three local charities and presented by Wells Fargo, celebrates authentic Spanish flavor throughout four days of food, fun and incredible bargains. Spanish wines have long been known for its value. Many of the finest Spanish wines retail for considerably less than their California and French competitors. For wine experts looking for a new experience, or for folks just looking for an inexpensive bottle of good wine, the festival offers something for everyone. And the best part is that all the proceeds go back into the St. Augustine community to support three outstanding programs: Children's Museum of St. Johns, Alzheimer's Project of St. Johns County Council on Aging, and a new program aimed at educating homeless students in the culinary arts under the auspices of the First Coast Technical College


The 2012 festival will feature two exclusive wine tasting and culinary events that begin at 6 p.m. The first event, on Oct. 3, will be held at The Tasting Room located at 25 Cuna Street. The second event, on Oct. 4, will be held at Rhett's Piano Bar and Brasserie located at 66 Hypolita Street. Each will be limited to 30 ticketed guests at $50 per person and will feature exclusive wine tastings paired with authentic Spanish tapas. Each will feature instruction in wine pairing and a question and answer period.


On Friday, Oct. 5, the Festival moves to River House for an evening of Spanish music, dancing and a four-course Spanish dinner, accompanied by an assortment of fine Spanish wines, and authentic Flamenco guitars and dancers. The River House is located at 180 Marine St. This event is limited to 150 guests and will begin at 6:15 p.m. The ticket price is $100 per person.  


On Saturday, Oct. 6, The Grand Tasting Event begins at 3 p.m. Those fortunate enough to procure a ticket will enjoy three hours of sampling fine Spanish wines, light hors d'oeuvres and tapas. Each ticketed guest will receive a collector's commemorative glass. Wine will be offered for purchase by the bottle or the case. The Grand Tasting Event is limited to 250 guests and is expected to be a sellout. Tickets are $30 in advance or $40 at the door and admission includes parking in the St. Augustine Municipal Parking Garage.


Ticket reservations for The Tasting Room and Rhett's Wine Tastings can be made directly with each establishment.


Tickets for the Friday evening Spanish Wine Dinner and the Saturday Grand Tasting are available for purchase online at Please note, we were having technical difficulties with PayPal. Those issues have been resolved. If you unsuccessfully attempted to purchase tickets, please try again. We apologize for the inconvenience.  


Authentic, 18x24 inch commemorative, limited edition and numbered St. Augustine Spanish Wine and Food Festival commemorative prints are available for purchase at each event for $30.

THE STORY of US Contest

Your Vote Counts! 

The top five photo, video and essay entries have been selected in the Share Your St. Augustine Story Contest hosted by the St. Augustine 450th Commemoration and  The St. Augustine Record. The entries were judged based on depiction of contest theme, originality, overall impact, technical excellence, composition and artistic merit. A total of 87 essays, 81 photos and five videos were submitted into the contest. The top five entries per category are posted on The Record's website for the community to vote for its favorite. Voting has started and runs through Sept. 21, 2012.


The grand-prize winner of each category will receive $450. The second place winner of each category will receive $350. The third place winner of each category will receive $250. The fourth and fifth place winners of each category will receive $100. The winners will be determined by vote, so make sure to submit your vote!  


Viva Florida 500 Statewide Summit & Joint Meeting with St. Augustine 450th Commemoration   

Viva Florida 500 will hold a statewide summit in preparation for the 500th anniversary of the founding of Florida by Juan Ponce de Leon in 1513. The meeting, held jointly with the St. Augustine 450th Commemoration, will be the last major meeting prior to the launch of the Quincentennial Anniversary in January 2013.  


Secretary of State Ken Detzner, Department of State representatives, and representatives from the Governor's Office are scheduled to attend. Also attending will be the Consul Generals of Spain, Britain and France and members of the 450th Commemoration Federal Commission, including Chairman Jay Kislak and Ambassador Andrew Young. The program will feature a morning session with officials and dignitaries speaking, including Jay Kislak and Andrew Young, and an afternoon educational forum with speakers from Visit Florida, Florida universities, DEP and other organizations, all designed to assist organizations in the development and marketing of its 500th and 450th event.  


The City of St. Augustine and the 450th Commemoration are principal partners of Viva Florida with several signature events planned for 2013, including a Picasso exhibition, a Catholic Church commemorative mass celebrating the founding of Florida, reenacted landing, a Spanish royal visit, and a Maritime Heritage Festival.  


The daylong statewide summit and joint meeting is free to the public.

Ancient City Mosaic  

Led by Tonya Creamer 

We are pleased to announce that Tonya Creamer is our Volunteer Curator and Point Person for the upcoming Ancient City Mosaic Exhibit presented by Michaels Stores. The exhibit is scheduled for April 26-June 22, 2013, at the Visitor Information Center.


Tonya is currently a personal banker at Prosperity Bank. Previously, she worked as a museum specialist at Jekyll Island Museum. Tonya is also a volunteer interpreter at the Father Miguel O'Reilly House Museum. She completed her postgraduate studies in art gallery and museum studies at the University of Manchester in the United Kingdom. While studying in the United Kingdom, Tonya was an exhibition research volunteer for Historic Royal Palaces where she assisted with the Diamond Jubilee Exhibit at Kensington Palace.      


For the Ancient City Mosaic Exhibit, everyone is invited to roll up their sleeves, get their hands dirty, and submit their artistic impression of St. Augustine. It only costs $10 to register, which includes a canvas. Registration will begin Feb. 4, 2013.  


The idea for Ancient City Mosaic originated from the creative minds of the members of the Sertoma Club of St. Augustine. The Sertoma Club is an organization dedicated to improving the quality of life for people of St. Johns County.  The organization's mandate is to help those in need; easing the burdens of those less fortunate. Sertoma's solemn pledge is that every penny raised in St. Johns County stays in St. Johns County.

Each year, the Sertoma Club selects an organization to donate funds raised through its efforts. This year, the Sertoma Club has selected the St. Johns County Education Foundation Arts Alive Program. Funds raised through the Ancient City Mosaic silent auction of artwork will be provided to the program.

For more information, visit

Introducing our  

Volunteer Coordinators  

We are pleased to introduce Ruth and Ilan Wolffberg, the 450th Commemoration's volunteer coordinators. Volunteering their time and expertise, this dynamic duo will be reaching out to current and potential 450th Commemoration volunteers to match each person's experiences and interests with the appropriate 450th Commemoration event, project or need. Interested in becoming an official volunteer of the St. Augustine 450th Commemoration? If so, e-mail Ruth and Ilan at


Ruth and Ilan recently moved to downtown St. Augustine from England. They enjoy walking and riding their bikes throughout St. Augustine and spending time with their welcoming neighbors.  


About Ilan Wolffberg 

Ilan is a psychologist with a master's degree in management science. He began his career as a psychology instructor at Stevens Institute of Technology in New Jersey. He became an Outward Bound instructor in the UK, and introduced Outward Bound leadership training in Denmark. He worked as an industrial psychologist for the Danish Technological Institute. In 1990 he established  Wolffberg Human Resource Development, pioneering the teaching of teamwork in Denmark.

Ilan has carried out teaching and training activities throughout Europe and in the United States. His focus has been on teaching leadership and creativity to managers and making teams function better.
Ilan is also an accredited Gestalt therapist.


About Ruth Wolffberg 

Ruth is a Danish/UK business woman and manager with more than 30 years experience. She has a master of law degree from the University of Copenhagenand has studied at the London Business School.

Ruth started her first business when she was 21. In 1986, Ruth co-founded
Ravensbeck, a strategic consulting and venture company in London. Her primary work was the evaluation, establishment and development of small companies, and in 2006 she co-founded Clusters, a segmentation company, of which she was Chairman until 2012. Ruth has consulted large UK and international companies on projects ranging from strategic evaluation of a company's core business and possible acquisitions, to detailed issue analysis of specific problems and project management.  

Thank You  

We have officially completed our surveys of community members, visitors and downtown merchants/business owners. Thank you to everyone who filled out a survey. We appreciate your time, thoughts and feedback.

We would also like to extend a HUGE thank you to everyone who helped us complete the visitor surveys. More than 50 volunteers donated more than 120 hours in the Florida summer sun to complete the surveys. We also appreciate Old Town Trolley Tours for its amazing help with the project.  

The survey results will be shared in the next newsletter.

Follow Us!  

The 450th Commemoration is now on Facebook and Twitter. Keep up with 450th Commemoration news as we count down to the 450th anniversary of America's First City in 2015!

Alliance News & Activities

Florida Heritage Book Festival  

September 13-15, 2012 

Florida's rich and colorful literary heritage is celebrated every year in September when the Florida Heritage Book Festival is held. The Festival returns to St. Augustine on September 13, 14, and 15, 2012.

It is a must for book lovers and aspiring authors. You will have the opportunity to rub elbows with authors, fellow book lovers, publishing professionals, and others at this exciting event.


The Florida Heritage Book Festival is a nonprofit 501(c)(3) organization. All proceeds benefit The Friends of the Libraries of St. Johns County and The St. Augustine Record News In Education program. For more information, visit




Pink Up the Pace

October 6, 2012

Registration is now open to participate in the Pink Up the Pace 5K walk and run on October 6, 2012, at 8 a.m. The mission of Pink up the Pace is to have a positive impact on the lives of those affected by breast cancer in St. Augustine and the surrounding areas. Through the annual 5K walk/run, Pink up the Pace raises money to assist the uninsured and under-insured in the early detection of breast cancer and increase public awareness of the importance of early detection. Register now!




Third Annual Hispanic Heritage Festival

by Hispanic Heritage Council of St. Johns

October 6, 2012  

National Hispanic Heritage Month is quickly approaching, and the Hispanic Heritage Council of St. Johns County is in the process of creating educational and entertaining programs that will improve the community and support our historic city. St. Augustine, as a Spanish-founded city, has very much to celebrate! It is with pride that the Hispanic Heritage Council therefore announces, the 3rd Annual Hispanic Heritage Festival of St. Johns County on Saturday, Oct. 6, 2012, from 5-8 p.m. at The Palencia Club located at 600 Palencia Club Drive. For information and directions, visit  




St. Augustine Half-Marathon

November 17-18, 2012  

The Orthopaedic Associates of St. Augustine - St. Augustine Half-Marathon is a family weekend scheduled for November 17-18, 2012. The event will give participants the unique opportunity to run through the history-filled streets of America's First City. The event coincides with the annual festival Nights of Lights. Come join us for family fitness and fun!

Register today by visiting! Newsletter readers receive a 10 percent discount by typing in the code STAUG450 when registering online.



Santa Suits on the Loose 5k Family Walk/Jog/Run December 8, 2012 at 8 a.m.
Make sure to register early to  receive a Santa suit for the event. All proceeds will benefit St. Augustine Youth Services. For more information and to register, visit


The St. Augustine Easter Festival is Online!

Check out the St. Augustine Easter Festival's new online presence.  

  St. Augustine 450th
  Commemoration Alliances

    The following organizations were recently honored with St.  

    Augustine 450th Commemoration Alliance Proclamations.  


    May 14, 2012  

    June 11, 2012

   June 25, 2012 

   July 9, 2012

   August 13, 2012

  August 27, 2012