Sign A Rama

Vehicle Graphics Jump-start Ithaca Business

When Crispin Brotherton, an Ithaca remodeling contractor, added vehicle graphics to his truck last summer, he was suddenly inundated with phone calls. Within a few months, business had quadrupled, so he asked Signarama of Ithaca to also install vehicle graphics on his trailer.

"We just got flooded and flooded with calls," Brotherton says. "We still get a high volume of calls. We just can't take all the work."

Brotherton moved to Ithaca in 2013 from northeast Pennsylvania, and after spending a year renovating his home, he reopened his remodeling business. As a new contractor in the Ithaca market, Brotherton was looking for an effective way to advertise his business when he decided to replace the magnet on his truck with vinyl lettering created by Signarama.

Once the vehicle graphics on his truck and trailer started attracting new customers, he also had Signarama create some professional yard signs to advertise his business. Brotherton had been using signs he ordered online, which passersby found hard to read.

"It's been very helpful to me to increase my visibility so people can see me and my crew working on projects," he says. "That gets us into the Ithaca psyche."

Signarama's vehicle graphics have become an increasingly popular choice of advertising because they can generate thousands of impressions a day. Vehicle graphics are considered one of the lowest cost-per-impressions when it comes to advertising.

"The first 15 times, people may not know who you are, but once they see you over and over again, they say, 'I've seen that truck before,' " says Diane Beckley, owner of Signarama of Ithaca. "It's better than a newspaper ad, which may only be in for a week. This is 24-by-7, around-the-clock, anyplace you're at - it doesn't matter where you are."

The high-end vinyl Signarama uses in its vehicle graphics can last up to ten years and can be removed at any time. If you'd like to add graphics to your vehicle, please contact Signarama of Ithaca.

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Sign A Rama
537 West State Street
Ithaca, New York 14850