Focus Logo
Invites you to the 
Breakfast Briefing
- using Video for Marketing
Recent research from the Aberdeen Group* shows 'Best in Breed' companies have been early adopters of video and are now expanding its use throughout the organisation in a variety of different ways.

Using this research, together with case studies from a variety of organisations, we will examine and identify what is the most effective use of video covering:
  • Brand Awareness & Promotion
  • SEO Enabled Discovery
  • Sales Funnel Development
  • Community Development & Engagement
  • R&D Updates
  • New Product Launches
  • Customer Service & Support
  • Customer Retention 

We will look at how to ensure each video promotes other content and provides an effective 'call to action'. We will also look at how to deploy a Video Asset Management strategy and system to ensure archive footage is used to pro-actively engage 'long tail' viewers. 

 

We will review the various delivery methods available:  

  • webinars
  • podcasts
  • web video
  • webcasting
  • DVDs

We will also look at serialisation of content and the role of social media to help promote the videos.

 

More information about the Briefing can be found here.

To see some of the clients we have helped to discover the power of video and audio click here

* Aberdeen Group Research
When
Tuesday 22nd October 

From 10am to 11.45am

Light breakfast and refreshments will be provided. 

Cost is �25 plus VAT
Where
Focus Audio-Video Studios
39, Mitchell Point
Ensign Way
Hamble
SO31 4RF

Free parking is available locally.

For directions and map click here
Call 023 8044 8822 or e-mail biz@focusbiz.co.uk to book your place today.