Here are a few stories about your dairy checkoff programs in Virginia. If you have any questions or need promotional materials please contact me.
Elizabeth Moretz  emoretz@sedairy.org  828-406-9482
More Students Eating Breakfast Thanks to the Virginia Breakfast Challenge
Last fall Virginia schools participated in the Breakfast Challenge with the goal of increasing school breakfast participation. Over 1,300 schools took part in the contest and in January 2017, almost 25,000 more students were eating school breakfast compared to the same time last year. That's important because increased breakfast participation moves more milk and yogurt in schools. The winning schools recently celebrated their success with Fuel Up to Play 60 field days and visits from key leaders. Edward Wyatt Middle School in Emporia celebrated with a visit from Virginia First Lady Dorothy McAuliffe, officials from the Virginia Department of Education and Reggie Barlow, former NFL player and active Fuel Up to Play 60 advocate. Riverheads Elementary in Augusta County marked their win with a field day event featuring Miss Virginia, Michaela Sigmon, and First Lady Dorothy McAuliffe. Each school assembly focused on the importance of including dairy during breakfast. Local newspapers ran articles about the celebration at Riverheads and you can read them by clicking here  and here .
 
Photo: Virginia First Lady Dorothy McAuliffe congratulates students and staff at Edward Wyatt Middle School in Emporia for winning the Virginia Breakfast Challenge.
Building Awareness of Dairy During National Osteoporosis Month
May was National Osteoporosis Awareness Month and your dairy checkoff worked hard to make sure information about bone health and dairy was shared across the state through a campaign called "Bonegevity: Bones Built to Last". In addition to print and online promotions, trained dairy advocate Randy Bird was interviewed on television and radio about bone health and dairy. Randy is the Sports Nutrition Director at the University of Virginia and is a strong supporter of dairy. He appeared on WTVR Channel 6 in Richmond to discuss building strong bones and was also interviewed on 99.1 FM WXGM in Richmond during the station's morning show. You can watch Randy's interview on WTVR by clicking here.

Photo: Randy Bird (left) explains the role of dairy in battling Osteoporosis on WTVR-TV.
June Dairy Month Spotlight
It's June Dairy Month and a lot of farmers are going out into the community to spread the word about the goodness of dairy. We want to hear about how you're encouraging people to 'Get More With Milk.'
Dairy farmers Maxie and Theresa Aker coordinated a Dairy Month celebration at the Wytheville Farmers Market on June 17. SUDIA staffer Jill Henderson helped out with promotional and educational materials. Homestead Creamery provided delicious ice cream and Duchess Dairy provided milk for the event. The local Farm Bureau Women's Committee even held live butter-making demonstrations for people in attendance.

Photo: SUDIA staffer Jill Henderson (left) and Theresa Aker (right) handed out "Get More With Milk" t-shirts during the June Dairy Month celebration at the Wytheville Farmers Market.