|The Problem With Facebook...|
Social Media in general and Facebook in particular has had a huge impact on The Urban Grape's ability to forego the cost of advertising as we grow. When we started out, there was always a ton of interaction on our Facebook page, but in recent months that has dwindled. Now we know why. Facebook has made it nearly impossible for our "fans" to see our posts in the hopes that we will start paying up to $20 per post to have it turn up in your News Feed. And they've installed a counter at the bottom of each post to drive you crazy....I mean, so you can see how few people are actually seeing your what you write (our percentages hover around 10% of our users and have dipped as low as 4%). Ridiculous, right?
If you haven't seen our daily, and often several times daily, FB updates on events, inventory and other UG news in your Feed, then we're not turning up in your Feed and, frankly, I have no idea how to get this information to you through this medium. Some people say to switch your settings to allow you see all of your pages instead of the ones Facebook chooses for you, others say to go onto our page and like several posts in a row and then it will start to show up. I have a better idea and one that I know will work - like us on Twitter, @urbangrape.
If you're not on Twitter, don't be afraid. There's a lot of nonsense, but it's also a great way to glean information from the businesses that you frequent. If you are on Twitter, create a list of your favorite businesses and stick us on there. Then, once a day or every few days, check the Twitter Feed for that list. You can be assured that ALL of our tweets on events, inventory, food pairings, interesting articles, and the occasional pop culture reference will be there.
Also, try to read this newsletter every Tuesday at 9:30, especially at the beginning of every month when we list our events and other information. If you have a question, be in touch! We're always just a good old-fashioned phone call away. Or best yet, stop in and ask us what's new!