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By Victor Lund
That is the question for many brokers today who are part of the Realogy® Franchise Group. This group includes brokers who may be a member of any number of franchises spanning Century 21®, Better Homes and Gardens®, Sotheby's®, Coldwell Banker®, ERA®, and some others. As WAV Group detailed in this case study of BH&G Metro Brokers in Atlanta - the Zap platform is excellent - combining an effective mix of agent website, CRM, Lead Management and other vital agent business tools. But the question to Zap or not to Zap is really not a question about technology at all. It is a question about strategy...
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Like many Americans, I was glued to the television on election night, and seeing the Javits Center instantly reminded me of my first NAR Annual Convention. It was in 1986 when the brand new Javits Center opened in Manhattan. I was a young PR Turk fresh into my first full year at Great Western Bank (then Great Western Savings). I went there to plot our long-term trade show strategy...
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By Marilyn Wilson
Never before has our industry been moving more quickly. Industry initiatives like UpstreamRE, Broker Public Portal and AMP are coming are way. Consumers are looking for more and more transparency. Agents must learn how to use technologies effectively if they are going to survive working with Millenials.
What is YOUR organization doing to adapt and adjust to the fundamental changes that are upon us?
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Long the bible of consumer data in residential real estate, NAR's venerable Profile of Home Buyers and Sellers now has competition... While the venerable NAR Profile set the standard for years as the "go to" source of consumer data, now it has a competitor with some different ideas about what measure and how to present its results. Just a a few weeks before NAR releases its 35th edition, Zillow introduced the first Zillow Group Report on Consumer Housing Trends....
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By Victor Lund
The top online real estate search destination Homes.com recently announced a new lead conversion tool that solves one of the industry's most puzzling weaknesses-timely consumer responsiveness. More than half of real estate consumers consider response time before selecting their agent. Yet, research by WAV Group indicates that 48 percent of buyers never receive a response and those that do wait an average of 15 ½ hours ...
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When Gordon Moore, Founder of Intel, in 1965, observed that the number of transistors per square inch on integrated circuits had doubled every year since its invention, "Moore's Law" has become the predictor of what's happening in technology. Granted, in 1975, the "law" was changed to say every two years and since then, modified often to say every 18 months, but the point remains the same - technology in the lab progresses wickedly fast...
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By Marilyn Wilson
With the holidays fast approaching and the end of the year in the horizon many associations and MLSs have begun to budget and are thinking about what services they should offer their members in 2017 and beyond. Don't miss out on the WAVes of Change in 2017, be sure to plan accordingly!...
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Today many leading news sites and blogs welcome by-lined posts and articles from respected professionals willing to share valuable knowledge and insights with their readers. Good, free content helps boost their SEO, readership, and prestige.
For companies who sell to brokers, agents, lenders, and consumers, the explosion of real estate blogs locally as well as nationally creates unprecedented opportunities to build brands, advance careers and position products and services. The only cost involved might be the time of a professional writer experienced in the residential real estate to turn concepts into great copy .
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